Toothpaste: Swot Analysis and Colgate- Palmolive Company

PEST ANALYSIS Political Factors: Political factors play a vital role for the business prevailing in the country. If the government is inactive then the company advances at a standard rate but the other way round, a drastic fall can be seen. Economical Factors: Another imporatant external force that directly affects our decisions is the economic variation. If a country experiences inflation then it will have a negative impact on the businesses running in that country. So our product is directly influenced by this factor.

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Socio-cultural factors: The main forces affecting decisions about our product are the social and cultural factors. Before taking any decision we have to keep in mind the specific religious and cultural key factors for our survival in the industry because people will repel the product that their religion or culture do not prefer. Technological factors: Technolgy is a factor whose value cannot be ignored. Technologies vary with the passage of time in all industries. We also make our techniques and methodologies up to date for keeping our product preferable in the market.

Micro: The micro environment consists of the factors close to the company that affect its ability to serve its customers_ the company, suppliers, marketing intermediaries, customer markets, competitors and publics. SWOT ANALYSIS Strengths: The strength of Colgate is as follows:- • Qualified sales staff • Strong financial backup • Orange Gel:- First time in the Pakistani market we are going to introduce the toothpaste with orange gel. It will provide you the maximum freshness in yours mouth through out the day. This will keep fighting against bacterial actions in yours mouth. • Orange Crystals:-

This Colgate Orange includes orange crystals that provides instant freshness, cleanness, and great orange taste that helps yours teeth in removing plaque and stains while you brush yours teeth. • Maximum Protection:- Colgate orange gel contains sodium fluoride that helps in preventing exposed root cavities and prevents tender gums. Colgate provides the total 12- hours’ protection of yours teeth. • Friendly Environment:- Colgate provides you the employee friendly environment that provides the positive impact on society. Weaknesses: Due to high rate of taxes our prices are higher Giant competitors like pepsodent and close-up. OPPORTUNITIES: In the Opportunities of the Colgate Orange are… • Large investment:- High investment is the biggest Opportunity for the Colgate- Palmolive Company. • Intensive distribution:- As the product is daily useable commodity so the company is using intensive distribution which provides an Opportunity for the company that the Colgate Orange is available at every shop and due to this the sales of the company is increasing day by day. • Stable economic conditions:- Stable economic conditions boost the growth of the product. Globalization:- As the world is becoming a global village, so taking it as an opportunity we can consider it to be a prospect for Colgate orange. • Technology:- Technology is at its bang. Threats: In the threats that Colgate Orange feels there are … • Chances of Failure:- As the company is new in the market, may be the people accept the new taste in toothpaste field or may be reject the new product. The company has no idea about its chances of success. Also the company has an idea that may be this product is failed in earning the market share oral care field because there are usually 90% chances of failure of new product in the market.

It’s the threat for the company that disturbs the company management. • Competitors:- In Pakistan there are many companies in the field of toothpaste manufacturing so there is a huge rate of competition in the market. Some international companies are also offering their products of this category. China is also offering their products at lesser price so this is another threat for the Colgate- Palmolive company and also for their product that is Colgate Orange. • Unstable political conditions.


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