The color preference of boxers of the enneagram personality type four’s men

Chapter 1

Introduction

1.1 Background of Study

This undertaking is to happen out the colour penchant of the Enneagram personality type four ‘s work forces of drawerss. Concurrent, people are non merely refering their visual aspects. They besides concern their underclothes. It is because underclothes is besides of import for us. Even, in America, there is the organisation, Fresh Pair, started from 2003 ; Fresh Pair want America authorities to put the Official Underwear Day to be declared on calendars. This shows that there is no uncertainty that the importance of the underclothes.

Hire a custom writer who has experience.
It's time for you to submit amazing papers!


order now

On the other manus, underclothes is the vesture wear under other apparels, frequently following to the tegument. Normally, people are ever think that merely adult females will concern their underclothes, the manner, the colour, the form, the fabric and so on. Actually, work forces are besides concern their underclothes, exepcailly, when they are 19 to 36 old ages old, a research found that. During 19 to 36 old ages old, they will purchase the underwear by their ain. The ground is when they are little ; their female parent will purchase for them. When they get married, their married woman will purchase for them.

Concurrent, the universe economic is really unstable. Most of the industries were affected by the universe economic downswing. However, in the Clothing – Hong Kong China study ( 2005 ) found that the underwear and the sleepwear was the lone 1 that was able to prolong gross revenues during the economic downswing in Hong Kong ( Euromontior International, 2005 ) . Drawerss are one of the underwear. For taking drawerss for this undertaking as drawerss are more fashionable. Furthermore, drawerss are recommended for work forces as have oning drawerss can hold a better quality of the sperm.

Talking about the drawerss, people will take the drawerss ‘s colour, such as they will take the drawerss in white or black colour. Is at that place any personality that influences them to take those colourss? The influence of their personality on what they choose has commanded a great trade of involvement and survey on this.

Color penchant is ever the hot subject for people to analyze. From past to current, there are many researches study on the colour penchant. In the manner industry, colour penchant is of import for the interior decorators and the sellers. If they have a better apprehension of the colour penchant of their mark clients, they can do usage of the informations. For the interior decorators and sellers, they can plan and bring forth the right colour for the mark clients. Therefore, they can do more gross revenues and net incomes for the company. Similarly, the mark of this undertaking is the Enneagram personality type four ‘s work forces. After the probe, the informations can be used as the mention for the underwear industry.

Besides, the Enneagram theoretical account is one of the utile tools for divide different sorts of people with different personality. The Enneagram is the theoretical account that describes nine personality types and their common interactions. The Enneagram has become one of the most popular systems for self-understanding. The Enneagram describes nine distinct and basically different forms of moving, believing and feeling ( David and Virginia, 2000 ) . What ‘s more, the Enneagram besides can use on many classs, such as leading, consumer behaviour, instruction, psychotherapeutics, religious development work and so on. In this undertaking, for work forces ‘s colour penchant of the drawerss merely investigate the personality type four ‘s work forces as they are really artistic and have their ain single manner in manner sense.

For the base on balls surveies, there are many surveies on the colour penchant of people and link to different civilization, age and gender. However, there is no colour penchant of people is linked to the Enneagram. There is a great involvement to analyze on this.

1.2 Aim and Aims

The purpose of this undertaking is to carry through an apprehension of the colour penchant of the Enneagram personality type four ‘s work forces of drawerss. The aims of this undertaking are:

To specify underwear – drawerss

To understanding the Enneagram from personality type one to personality type nine.

To understanding what factors will do the different colour penchants

To understanding how the Enneagram personality type four people are in Hong Kong.

To look into the ground of the Enneagram personality type four people for taking the colour for drawerss.

The survey consequence can assist the underwear interior decorators and the sellers to hold a better apprehension of the personality type work forces ‘s colour penchants of the drawerss as a mention in Hong Kong.

1.3 Methodology

This undertaking is to happen out the colour penchant of the Enneagram personality type four ‘s work forces of drawerss. For this undertaking, several methods were used for the informations aggregation.

1.3.1 Desk research

Through the literature reappraisal to understand the yesteryear to current research and survey of the Enneagram, colour penchant, drawerss, Hong Kong civilization. What ‘s more, some of the informations besides get from the mention books, diaries, articles, studies, Internet websites, electronic databases and magazine to accomplish several aims of the undertaking.

1.3.2. Field research

Through the focal point group treatment to look into the position colour penchant of the Enneagram personality types four ‘s work forces of drawerss.

1.4 Scope of Study

In this undertaking, a survey has focused on the Enneagram and the work forces ‘s colour penchant in drawerss. For the Enneagram, it has nine different personality types. Merely personality type four ‘s work forces have chosen for this undertaking. For their colour penchant of drawerss, it has focused on around 30 colourss ( The participants can propose the colour for the drawerss as good ) .

The focal point group treatment was chiefly mark on the Hong Kong male which aged between 23 to 28 old ages old and they must be the personality type four ‘s people.

Chapter2

LITERATURE REVIEW

2.1 Underwear

Underwear is of import for us. Fresh Pair – an on-line retail merchant for work forces ‘s and adult females ‘s confidant dress. Fresh Pair ‘s slogan is “underwear should no longer be simply the first thing you put on and the last thing you take off, but the most of import thing you wear all twenty-four hours. ” the president of Freshpair, Michael Kleinmann said ( 2003 ) . In 2003, Fresh Pair held an Annual National Underwear Day to observe the confidant dress. This event has been held yearly of all time since. They want America authorities to put the Official Underwear Day to be declared on calendars. The event highlights some work forces and adult females merely have oning their underclothes, and exhibiting on the street in New York.

2.2 Underwear market in Hong Kong

Concurrent, the universe economic is really unstable. Hong Kong was affected by the universe economic downswing as Hong Kong is the of import centre for the international trade and finance. In 1997, the economic of Hong Kong was affected by the Asiatic fiscal crisis, bad public presentation of the Hong Kong stock market ( Michael, 2007 ) . Besides the H5N1 avian grippe besides happened in 1998. In 2003, Hong Kong ‘s economic system suffered once more as the eruption of SARS ( Sarah, 2003 ) . In 2009, Hong Kong ‘s economic besides affected by the planetary fiscal crisis. If the economic is non, people are non willing to pass money. The gross revenues of the non necessary goods will diminish during the recessions. In the Clothing – Hong Kong China study ( 2005 ) , it found that the underwear and the sleepwear was the lone 1 that was able to prolong gross revenues during the economic downswing in Hong Kong. It is because underwear can see as an cheap manner to experience good about oneself. So, during the recessions, the gross revenues of the underwear were comparatively less affected ( Euromontior International, 2005 ) .

2.3 Underwear – Drawerss

Harmonizing to the book “A brief history of trunkss: the ultimate usher to understanding your underwear” ( Joe, 1995 ) , drawerss are ‘’Inspired by short pantss worn by professional drawerss, there shorts afford a greater scope of motion for the hang-loose sort of guy. ” . During World War I, in 1914, boxer trunkss with buttons were foremost introduced to the marchers. Drawerss were summer wear for them which were all-around-elastic trunkss. They were different from Jockey shortss as they were less tight and constricting ; it provided more infinite for assorted motions ( Joe, 1995 ) .

For colourss and forms, ab initio merely white colour drawerss were available. Drawerss did non hold other colourss until World War II. During World War II, 1939, colored drawerss were foremost introduced. The coloured drawerss were available merely in olive drab colour. However, in that period, it was a turning point for drawerss to hold more colour. Soon after, the printed and capricious form drawerss were. In 1953, there were popular drawerss which had carnal prints of leopard, tiger and zebra. From the 1950s, work forces ‘s drawerss grew to go more colourful with a batch of forms on it ( Joe, 1995 ) .

Most work forces wear Jockey shortss and drawerss. In the book there was a research of the underclothes in 1995. In 1995, the ratio of those who wear drawerss to those who wear Jockey shortss is 1:4. A web study of 20,000 people found that there are 25 % work forces preferred drawerss, 32 % work forces preferred Jockey shortss, 28 % work forces preferred drawerss Jockey shortss and 4 % work forces preferred lashs. Fresh brace has conducted a national study ; they found that adult females like drawerss more because of their expression ( Joe, 1995 ) . A on-line study from Taiwan besides found that 71.27 per centums adult females like their lovers wear drawerss most ( Pollster, 2009 ) .

2.3.1 Drawerss or brief

For work forces ‘s underclothes, there are different sorts of manners. There are Jockey shortss, drawerss, boxer-brief, thong and bikini Jockey shortss. However, there is ever the inquiry – Drawerss or brief, which one is better? As the drawerss have more infinite for motion and more comfy and the brief is more tight and is it impact the quality of the sperm. A research found that wear the tightfitting underclothes will impair sperm quality ( Carolina, Johannes and Robert, 1996 ) .

2.3.2 Drawerss in Hong Kong

In Hong Kong, drawerss are more and more common now as it comes in a huge choice of colourss, forms, and cloths. Drawerss have grown to go more fashionable. A physician Chan Lung Wei, from the Hong Kong Union Hospital indicated that if the work forces want to hold the better quality of the sperm, it is better for them to have on drawerss ( MingPao, 2007 ) . In some forums ( Uwants and HK discuss forum ) on the Internet in Hong Kong, it found that some work forces preferred to have on the drawerss more than the brief as drawerss are more comfy, more colourss and more forms to take. In Hong Kong as drawerss are more and more common for the manner industry ( work forces ‘s underclothes ) , there is a great involvement to analyze on the colour penchants of drawerss for work forces. Besides underwear was the lone 1 that was able to prolong gross revenues during the economic downswing in Hong Kong.

In this undertaking, it studied on the work forces ‘s colour penchants of the drawerss. As it is deficiency of researches study on the colour penchants and nexus to the Enneagram, it has the great involvement to analyze on this topic.The Enneagram has nine personality types. They are type one: The Perfectionist, type two: The giver, type three: The Performer, type four: The Romantic, type five: The Observer, type six: The Loyal Skeptic, type seven: The Epicure, type eight: The Protector, type nine, The Mediator ( David and Virginia, 2000 ; Sandra, 2000 ) . And the Enneagram personality type four work forces were chosen for this undertaking.

2.4 The Enneagram

The Enneagram system is used in this survey. “The Enneagram is a powerful and dynamic personality system that describes nine distinct and basically different forms of thought, feeling, and acting.” ( David and Virginia, 2000 ) . The Enneagram has nine personality types which have different features. They are type one: The Perfectionist, type two: The giver, type three: The Performer, type four: The Romantic, type five: The Observer, type six: the Loyal Skeptic, type seven: The Epicure, type eight: The Protector, type nine, The Mediator. By cognizing their Enneagram personality types, persons can cognize more approximately themselves every bit good as discover more about their original whole ego. Furthermore, by cognizing themselves, persons will cognize their behavioural forms and convey positive alterations into their life. The Enneagram is used in many classs. The Enneagram can utilize in the concerns, instruction ( including rearing ) , psychotherapeutics, religious development work and humanistic disciplines ( literature and moving ) . For illustration, in the concern facet, the Enneagram can assist in work state of affairss, such as communicating, coaching, struggle issues, leading and squad public presentations. The Enneagram can help with the work public presentations by bettering and understanding the group every bit good as an person ‘s behaviour.

Early researches shows that most research workers found that the Enneagram originated from the Middle East and farther developed in Sufism.

The Enneagram came from two Grecian words: Ennea intending “nine” and gm significance “drawing” of “figure” ( Partrick.and Dee, 1997 ) . Therefore, the word Enneagram refers to the Enneagram symbol – the nine-pointed figure ( See below Figure1 ) .

The nine-pointed figure is composed of three parts ; they are the circle, the interior trigon and the “periodic figure” . The figure is used to bespeak different yet inter-connecting types. The Enneagram symbol existed for many old ages. The Enneagram symbol was foremost introduced by G. I. Gurdjieff, the religious instructors in the school of religious located near Paris in the 1930s. Gurdjieff brought the Enneagram system to the West. After that, a Chilean head-shrinker, Claudio Naranjo and John Lilly, M.D. brought the Enneagram system to the United States ( David and Virginia, 2000 ; IEA-China ) . In recent old ages, the Enneagram attracted much attending from the populace. One of which was the First International Ennegram Conference which was hosted by Stanford University in 1994.

As mentioned in the old paragraphs, the Enneagram has nine different personality types ; the following paragraphs will briefly describe nine different personality types.

2.4.1. Enneagram type 1: The Perfectionist ( David and Virginia, 2000 ; Sandra, 2000 )

Ones are the perfectionist. They are idealistic. And they want everything to be perfect as they are. Bing right is vitally of import to them. Judging others with themselves would be a common trait to type one. They are concerned about self-criticism and others ‘ unfavorable judgment on them. They are self-reliance and temperateness to maintain themselves in high criterions.

2.4.2. Enneagram type two: The giver ( David and Virginia, 2000 ; Sandra, 2000 )

Two are the giver. They are generous and romantic. Loving, helpful and caring are common trait for type two for others as they are willing to assist others and carry through their demands and wants even if its to set their involvement aside. They feel good because of being able to run into others ‘ demands and wants. They are helpful, supportive and full of energy.

2.4.3. Enneagram type three: The Performer ( David and Virginia, 2000 ; Sandra, 2000 )

Threes are the performing artist. They are the winners. They want to acquire all the things done such as, undertakings, ends and future accomplishments. They will believe the most efficient solutions to make finish the undertaking on manus and will set everything in order to acquire the things done successfully. They are personable and full of enthusiasm. They are good at leading and self-assuring, efficient and inspire hope.

2.4.4. Enneagram type four: The romantic ( David and Virginia, 2000 ; Sandra, 2000 )

Fours are the romantic. They are creator. They are witting of their urges and feelings. They think about the positive and attractiveness about the hereafter and the yesteryear. They want to happen out what is losing in their life and what they are hankering for. Their emotions and feelings for life are highly in-depth. They keep seeking for the perfect love, fulfilment and significance through the self-expression and deep connexion. Therefore, they are good at attuning their feelings in originative ways. They are originative and alone. They want to be a alone person.

2.4.5. Enneagram type five: The Observer ( David and Virginia, 2000 ; Sandra, 2000 )

Fivess are the perceiver. They are knowing and intelligent. For the facet that they are involvement in, they want to larn every bit much as possible. They have strong ability to garner, analyse informations and construct theories to explicate the state of affairss. Their thought is seldom controlled by their emotions. They need privateness. They besides remain unagitated in crisis.

2.4.6. Enneagram type six: The Loyal Skeptic ( David and Virginia, 2000 ; Sandra, 2000 )

Sixs are the loyal skeptic. They think that the universe is unsafe and full of menace. They need to seek for security to avoid jeopardies. Therefore, they merely trust the people that close to them. Their consciousness is high, and normally keeps a alert oculus on things. For work, they are responsible and loyal. They obey the authorization to derive the security.

2.4.7. Enneagram type seven: The Epicure ( David and Virginia, 2000 ; Sandra, 2000 )

Fantans are the gourmet. They are surpassing and self-generated. They enjoy their life and want to do their life worthwhile. They engage in interesting activities and experiences by conceive ofing the originative possibilities. They are enthusiastic for things that they are involvement in. Therefore, they are full of energy, optimistic, cheerful and playful.

2.4.8. Enneagram type eight: The Protector ( David and Virginia, 2000 ; Sandra, 2000 )

Eights are the defender. They are strong-willed and full of assurance. They want to be more powerful and want to take charge. Their infinite is controlled by them irrespective people or things. They have ability to do the determinations and give bids to people. A common trait of a type eight is the belief of being strong, where it additions the regard of people.

2.4.9. Enneagram type nine: The Mediator ( David and Virginia, 2000 ; Sandra, 2000 )

Nines are the go-between. They are normally adaptative, receptive, accepting, caring, stable and easygoing. Peace and quiet are ideal. Keeping their life in a comfy province is extremely preferable instead than holding any struggle. They have the ability to cover with struggle between the conflicting parties and harmonise the differences. Furthermore, they can do the jobs merely and minimise the lacerate.

2.5 The Enneagram and the survey

In this survey, for work forces ‘s colour penchant of the drawerss merely investigate the personality type four ‘s work forces. Fours are the romantic. They have the greater differences of their emotion of other personality types. They are really artistic as they have their ain single manner in manner sense. Besides, sometime they are excessively critical, so they must hold the different position and strict on taking the colour. They have a better apprehension of colour as they are designer or involvement in design. Their vision is different from others and non common. Style is a peculiar trait of a type four. From the bulk of researches, most of them found that the work forces ‘s colour penchant is bluish. As 4s are more emotional and witting of their urges and feelings, there is an involvement to happen out are at that place any differences of their colour penchants on drawerss due to their unique and particular personality. The survey consequence can assist the underwear interior decorators and the sellers to hold a better apprehension of the personality type four work forces ‘s colour penchants of the drawerss as a mention. The interior decorators and the sellers can utilize the consequence of the colour penchant to add value to the drawerss. What ‘s more, largely of the personality type four ‘s work forces work as the interior decorator and creative person. Behind of this, personality type four people largely can stand for the interior decorators and the creative persons because major of the interior decorators and the creative persons besides have the similar feature of the personality type four ‘s people. The survey consequence non merely can as a mention for underwear interior decorators to hold a better understanding the colour penchant of the drawerss of the personality type four ‘ s work forces but besides the interior decorators and the creative persons. The right colour for the mark clients they design for the drawerss, the more gross revenues and net incomes for the company.

2.6 Color penchant

Color penchant was introduced into psychological science in 1894 by Cohn ( Cohn, 1894 ) . “Color preference” is used to mention to wish or dislike behaviours for different colourss ( Sharpe, 1974 ) . As this survey want to happen out the colour penchants of the personality type four ‘s work forces, at first, we must cognize what colour penchant is and happen out the chief factor that influences the colour penchants of the people.

“Color affects every facet of our lives every day.” ( Kenneth and Cherie, 2000 ) . Color surrounds us. Color can besides assist in different classs, such as psychological, societal and economic ( Sharpe, 1974 ; Kefgen and Touchie-Specht, 1981 ) . Different colourss have different significance. From the psychological facet, there are many intents. Color can bring around the people. There is the colour heal. The psychologist can through the colour which the people choose to cognize the status of the people. Psychologists besides recommend the colour of vesture will impact the temper of the people. From the societal and economic facets, the colour in the metropolis can reflect the societal and economic environments of the metropolis. If the societal and economic environments are good in the metropolis, the metropolis must be full of colourful colour. Otherwise, the colour in the metropolis will be dull. The professionals in fabrics and vesture, creative persons, sociologists, physicists, psychologists and philosophers are besides holding a great involvement in colour ( Sharpe, 1974 ; Frederic and Harry, 1985 ) . Besides, other topics studied the relationship of colour to personality, civilization, temperature, sound, vesture, weight and age ( Sharpe, 1974 ; Frederic and Harry, 1985 ) . Color can be taken advantage of arousing emotions, fulfilling human desires, heightening temper, and act upon the sale of goods and services. Color can reflect many things, such colour can reflect the temper, thought, altering of the people ; colour can reflect the civilization of the topographic point. Color besides can assist people to hold a better temper. In the fabrics and vesture colour is vitally of import as colour, design and fabric of the vesture are the most of import things that the clients will concern, So that there are many colour tendency prognosis companies to foretell the colour tendency every season. The interior decorators need to utilize the colour as mention to make up one’s mind which colourss will utilize in the follow season. The right colour can hold a higher sale and hike the net income if the companies know the colour penchant of their mark clients. In this survey, the mark is the Enneagram personality type four ‘s work forces. Color became a major portion of our lives. Such as feeding, life and vesture. Particularly in buying, colour plays an of import function. Every people have their ain colour penchant. And for the Enneagram personality type four ‘s people, they are sensitive for the colourss as they are artistic and have a extremely insight into the importance of aesthetics. A study conducted by the secretariat of the Seoul International Color Expo 2004, it documented that 92.6 % of work forces think that they put most importance on ocular factor when buying products.Yet merely 5.6 % of work forces think that the physical feel through sense of touch was the most of import. And 0.9 % of work forces think that hearing and odor was the most of import ( Park, 2006 ) . In the study, besides ask for the importance of colour by per centum when purchasing merchandises. The study found that there is 48 % people said 50 to70 % and 36.7 % people said 70 to 100 % . As a consequence, there are overall 84.7 % people think that colour histories for more than 50 % among the different factors that of import for taking merchandises ( Park, 2006 ) , Most of the merchandises have colour except the black and white. Which colour should people take to purchase? Peoples make their determination largely based on colour, particularly for taking the vesture. The enneagram personality type four ‘s people are no exclusion. From taking the colour of coat, bloomerss, blouse, frock to underwear, even sock, colour pick is ever involved. But it is non intend that if they like green colour and they will purchase all the vesture in green colour. Possibly they will wish the tee in green colour, but they will non wish the jacket in green colour. If the people like ruddy colour, nevertheless, they will non have on all his vesture in ruddy. In manner, colour in mix and lucifer is really of import. Possibly the black bloomerss lucifer with the ruddy tee is more stylish than ruddy bloomerss lucifer with the ruddy tee. Peoples will hold different colour penchants in different vesture. The influence of colour on consumers can be proved that some colourss of the merchandises can hold a better sale than other colourss ( Birren, 1956, Cheskin, MSI-ITM and CMCD Visual Symbols Library, 2004 ; Park, 2006 ) . As mentioned before, the Enneagram have nine different personality types. Each type has their particular personality. Their thought, life style, behaviour will be different due to different personality types. Therefore, due to their personality, they will hold different colour penchants. A book claimed that personality type one people may wish black and white. It is because of their personality, they want everything to be perfect ; they need to clear up the right or incorrect, so they will wish the black and white colourss. So, different the Enneaagram personality type ‘s people will hold the different colour penchants.

2.6.1 Universal penchant colour

“What is your favourite colour? ” People ever inquire this inquiry. Some people may state “Blue is my favourite color” or “Red is my favourite color.” But why do people state that, in general, different people have different responses to their favourite colour. Color plays an of import function to depict our feelings ( Kreitler and Kreitler, 1972 ) . Are at that place any grounds that they chose those colourss? Surveies showed that blue is the most popular colour. A market research by the Roper/Pantone Consumer Color Preference Study ( 1999 ) found that 35 % work forces and adult females like the bluish colour although the hue penchant is different between work forces and adult females. In recent surveies, the research workers assent that cosmopolitan penchant colour is bluish ( Wiegersma and Van der Elst, 1988 ; Grieve 1991 ; Patla and Vickers, 1997 ; Patla, 1997, 1998 ; Cheskin, MSI-ITM and CMCD Visual Symbols Library, 2004 ) . In many researches claimed that blue is the cosmopolitan penchant colour. Does it intend that the people which are personality type four besides will take the blue colour for their drawerss? Personality type four ‘s people are really artistic, are their colour penchant is every bit same as the cosmopolitan colour penchant? Are at that place any particular positions of them? It has a great involvement in happening out the reply.

2.7 The importance of the colour penchant in manner design

In manner design, the first component to catch the client ‘s oculus is the colour of the garment whatever the outer garment or the interior garment. Color is the most indispensable manner component. Color is the first determination that the manner interior decorators make for each season ( Johnson and Moore, 2001 ) . The information of the colour penchant of their mark client is vitally of import for the interior decorators and the sellers. The right colour can add value to the garment and increase the gross revenues of the garment, underclothes is non exception. Different personality people will hold different colour penchants. If the sellers can clear up the personality of their mark clients, it will assist to hold a better apprehension of their colour pick. After analyzing the colour penchants of drawerss of the Enneagram personality type four work forces, the underwear company can acquire the informations to develop the right colour drawerss to their mark clients and additions gross revenues.

2.8 Main factors that influence the colour penchant of the Ennagram personality type four ‘s people

In fact, personal colour penchants largely depend on the life experience, civilization, gender and age. Several surveies have besides investigated the colour penchants of kids against grownups, work forces against adult females and one cultural group against another cultural group ( Choungourian, 1968, 1969 ; Philbrick 1976 ; Trueman 1979 ; Manav, 2007 ) . There must be a ground that why people like that colour. Our colour penchants formed must hold a ground behind. Combined some of the past researches, these chief three factors have been find out, age, gender and civilization.

The undermentioned paragraphs will further travel into item on the chief factors of civilization, gender and age that influence the colour penchants of the Ennagram personality type four ‘s people

2.9 Culture factor of human colour penchants

Culture is the accretion of rites, traditions, norms and shared significances between the members of the society or organisation. The abstract thoughts, such as moralss and value, and the services and material objects, such as art and vesture which are valued or produced by a society besides include in the civilization ( Solomon, 2004 ) . Culture is besides “software of the head, ” which was defined by Hofstede ( 1991 ) . “Software of the mind” means “the corporate scheduling of the head which distinguishes the members of one group or class of people from another.” Segall, Dasen, Berry and Poortinga ( 1999 ) claimed that ‘‘any experience a individual has is influenced by that individual ‘s old experiences. To the extent that old experiences are determined by the accident of birth at a peculiar clip in a peculiar topographic point, it becomes likely that the ‘same ‘ event will be different events, even in really cardinal ways, to members of different cultural groups. ” Culture is the of import construct to understand the consumer behaviour. Culture besides can be thought of as a society ‘s personality.

Culture is besides a important factor that influences the colour penchants of the people ( Philbrick 1976 ; Trueman 1979 ) . What significance does the beliefs, imposts, values, cognition and stuff artifact topographic point on colour? Are the colour penchants of people influenced by the civilization?

2.9.1 Different colour penchants of different cultural group

The type of civilisation, imposts and race would be influenced by colour penchants which were proposed by several research workers ( Luckiesh, 1927 ; Adams and Osgood, 1973 ; Philbrick, 1976 ; Trueman, 1979 ; Wiegersma and Van der Elst, 1988 ; Wiegersma and Van der Elst, 1988 ; Gunnerod, 1991 ) . In earlier old ages, most of the psychologist ‘s research workers try to happen out whether the colour penchants were related to civilizations ( Allen, 1879 ; Rovers, 1901 ; Rivers, 1902 ; Winch, 1909 ; Garth and Callaco, 1919 ; Garth 1922 ; Garth, 1924 ; Chongorian, 1968 ) .

Some earlier surveies found that there were cultural differences decidedly involved in colour penchant ( Choungourian, 1968 ; Saito, 1981 ) . In the research, it found that American, Kuwaitis and Iranians people have the different colour penchants. It besides means the colour penchants of the Hong Kong people will be different from those states as Hong Kong has the ain alone civilization. In the manner concern, possibly bluish and green are really celebrated in Iranians and Kuwaitis. However, the consequence is different in Hong Kong due to different personality people. Under the influence of the E and West, how about the colour penchants of the Ennagram personality type four ‘s people? Under the Chinese civilization, there is a civilization that “wear the green hat” is average the married woman has other adult male besides her hubby. It can state that in the manner concern, the gross revenues of the chapeau in green colour must be influence by this civilization in China and Hong Kong. Hong Kong possibly less influence by this civilization because of the credence of the colour is higher due to the western civilization. In many western states, blue is the most preferable colour. Will these impact the colour penchant of the Ennagram personality type four ‘s people? There was the research found that the colour penchant order of the Hong Kong people is white, bluish, black, ruddy, xanthous, violet, gold, green, brown and xanthous ( Thomas, Kelly and Martin, 2000 ) . And this is merely the general consequence for the Hong Kong people, how about the Ennagram personality type four ‘s people? It has a great involvement to happen out.

2.9.2 Symbolic colour

For the symbolic significances of the colourss, there will be differences with different cultural groups. To compare several colourss with different states, most of the surveies showed that different civilizations have different attitudes towards assorted colourss. A survey investigated four states ( China, Japan, South Korea and United States ) by Jacobs L, Kwown C, Worhtly R, Ghymn K ( 1991 ) . The research workers wanted to happen out the associations between colourss and significances in different states. The research workers found that purple represented expensive merchandises in China, Japan and South Korea. However, in US, purple represented cheap merchandises ( Jacobs et al, 1991 ) . In Western Europe & A ; US states, ruddy represent danger, choler, and halt. In China, ruddy represent joy, gay occasions and fortune. Red is for marrying or giving birth. Particularly, in Chinese New Year, ornaments to observe this festival are ruddy. Surprisingly, in India ruddy represent pureness. For the colour white, in China, white represents bereavement ( Saito, 1995 ) . When a individual passes off, at a funeral, relations wear white colour vesture. However, in Japan, white represents the colour of the Sun or sunlight. So, Nipponese people think that white is a sacred colour ( Saito, 1995 ) . In Western Europe & A ; US states, white represent pureness and virtuousness. For the colour of yellow, in Chinese civilization, it is the symbol of power and royalty. But, in Turkey, xanthous represents disease and immorality. Although Hong Kong is extremely influence by the western civilization, Hong Kong is portion of the China. So the symbolic significances of the colourss of the China are more close to Hong Kong. During Chinese New Year in Hong Kong, we can ever see the ruddy colour around us. For the bereavement, the relations besides wear the white vesture during the funeral in Hong Kong.

2.10 History of Hong Kong

Since 1841, Hong Kong became a British settlement. Hong Kong is the Chinese society under the British regulation for over 150 old ages. The Mainland Chinese authorities took the settlement back from the Great Britain on 1 July 1997. Hong Kong became Hong Kong Special Administrative Region, HKSAR. 156 old ages of British regulation was ended.

2.11 Culture of Hong Kong

“The civilization of Hong Kong refers to the ways Hong Kong people think and act” ( Ng, 2004 ) . Hong Kong is the little metropolis. However, Hong Kong besides has her ain civilization.

Hong Kong is the international metropolis. Although Hong Kong is portion of the China, Hong Kong civilization is non same as the Chinese civilization. Hong Kong civilization is different from Chinese civilization. The cultural individuality of Hong Kong Chinese had already faded due to the over more than 150 old ages of British colonisation. Hong Kong people are more tendencies to the West. Hong Kong people are different from the Chinese people whatever the thought or the behaviour. Due to the British colonisation, many of the Chinese imposts and traditions have been bit by bit changed. Besides, the Chinese imposts and traditions have been influenced by the western and Nipponese civilization. Hong Kong has continuously absorbed modern-day societal behaviours, political and technological artefacts from the outside universe.

But, it does n’t intend that there is no Chinese civilization in Hong Kong. In these 150 old ages, Hong Kong still had a close relationship with China. In 1950s, most of the Hong Kong people thought they were Chinese as they were involved in the economic, societal and the cultural life of China ( Choi, 1990 ) . Therefore, Chinese civilization still exists in Hong Kong. Hong Kong ‘s civilization may hold been extremely westernized. However, the remains at root deeply are Chinese ( Agassi and Jarive, 1969 ) .

From the jubilation of festival to the day-to-day lives, we can see east and west in Hong Kong. Hong Kong will observe for both Western and Chinese festival. Hong Kong will observe for the Lunar New Year, Buddhist festival ; meanwhile, Hong Kong will observe for the Christmas Day and Easter. For the day-to-day lives, take nuptials as an illustration, Hong Kong people will unite the “Chinese wedding” and the “Western wedding” to be the “Hong Kong wedding” . In the forenoon of the nuptials twenty-four hours, the twosomes will follow some of the Chinese traditions but non all the rites. The bride will have on the Chinese traditional nuptials gown, Qun Kwa to hold the Tea ceremonial and idolize the ascendants in the forenoon. Then the bride will have on the western marrying gown to hold the nuptials ceremonial and exchange vows.

2.12 The Enneagram personality type four ‘s people under the civilization of Hong Kong

Under the alone civilization, the Enneagram personality type four ‘s Hong Kong people decidedly influences by the Hong Kong Culture.

2.12.1 East meets west

Hong Kong besides is international economic metropolis. Many commercial activities occur everyday. Hong Kong is a fast-paced metropolis which all the things demand extremely efficiency. Many people catch every minute to work at a rushed gait every twenty-four hours. Hong Kong people adapt the fast-paced life styles in Hong Kong. Under the fast-paced civilization, the Enneagram personality type four ‘s Hong Kong people have the high adaptability. Besides, Hong Kong is a metropolis that east meets west ; Hong Kong people have the high credence. They can accept the civilization from other states. They besides can accept the western manner civilization and Nipponese manner civilization. The Enneagram personality type four ‘s people need to be particular, they hate ordinary. In Hong Kong, Hong Kong manner civilization largely influences by the western and Nipponese manner civilization. In the survey “Hong Kong in Social and cultural context” which written by Ng ( 2004 ) has studied Hong Kong and its manner. “Hong Kong has a popular civilization, which is chiefly an integrating of civilization from metropolitan centres of the United States and Japan, or a combination of influences from some western states and Chinese origins.” Ng said. Hong Kong popular civilization is represent in many ways, such as vocals, movies, commercial productions, and people ‘s attitudes and even in a individual unit of text. . And, she defines Hong Kong ‘s civilization as “rooted in China, but an integrating of E and West. In Hong Kong, there is a term call “Mongkok-style” or “Mongkok look” ( HKCD, 2008 ) . They mean the people wear the exaggerate dressing, hair dyed in different form colourss. Largely they think their dressings are following the western and Nipponese manner, such as hood, hip hop and so on. They merely blindly copy the tendency and what people wear. However, they do non understanding the background of those manner civilization. The “MK-look” people ever gather in Mong Kok and they think they are cool. As the Enneagram personality type four ‘s people need to be particular, they do n’t desire to be same with others, even the manner manner, they do n’t desire to be “MK-look” and they ever strive to be aesthetically attractive, to be originative and to be exceeding. The Enneagram personality type four people will acquire the manner information from other states. But they will non blindly copy the tendency ; they will pick up the component and do it different. Then, they will dress it in their ain manner. As Hong Kong is the fast-paced metropolis, they can easy acquire much information from other states, manner is non exception. To the Enneagram personality type four people, in order to hold a different manner manner with the “MK-look” people, they can acquire the latest manner manner from the other states, such as, Japan, American and some western counties. Nipponese manner civilization and western manner civilization influences the Enneagram type four ‘s people in Hong Kong.

2.12.1.1 How Nipponese manner civilization influences the Enneagram personality type four ‘s people in Hong Kong

In Asia state, Japan seems to be the lone one state to be positions as a originative manner centre. Some of the Japanese celebrated manner interior decorators, such as Issey Miyake, Yohji Yamamoto, Rei Kawakubo of Commer des Garcons had greatly influenced the international manner ( Ng, 2004 ) . The Nipponese celebrated manner interior decorators opened their stores in the international manner centre, Pairs. Besides, they had the opportunities to show their work in Paris. Commes des Garcons has of all time cross-over with the two celebrated trade names Louis Vuitton and H & A ; M. Due to these grounds, more and more the Enneagram personality type four ‘s people fond of the Nipponese manner. Not merely the Nipponese high-end manner that they are fond of, but besides the Nipponese street manner that they are affectionate of excessively, particularly the young person. Concurrent, more and more Nipponese manner trade name shop unfastened in Hong Kong. The Enneagram personality type four‘s people can easy acquire range of them.

Nipponese manner civilization influences the Enneagram personality type four‘s people a batch. They are fond of the Japanese ‘s manner. For the high-end manner, the Nipponese celebrated manner interior decorators apply the traditional Nipponese aesthetic civilization to the western manner images. Their designs are simpleness, geometry, nature, similar organic structure form and figure. They normally use the monochrome colour, such as white or black colour with the up-to-date design. For the Nipponese street manner, such as Nipponese hip hot manner, Lolita, Cosplay, Visual Kei, Ganguro, Kogal, Bosozoku, Punk etc. In recent old ages, “Japanese manner today is all about adding color” ( Marjorie, 2002 ) . For illustration, Nipponese hip hop manner, the design of the tee normally with the playful usage of gay bright colour and cartoonist form atop a clean white background. Some of the Nipponese street manner trade names such as A Bathing Ape, Comme des Garcons ( PLAY ) , Uniqlo normally uses the form colour. For illustration, tee from Comme des Garcons ( PLAY ) , a large red or green bosom atop of the tee. The merchandises of the Uniqlo normally have the broad scope of colour pick for the same merchandise. Therefore the Enneagram personality type four ‘s people can accept a broad scope of the colour, from the monochrome colour to the bright colour.

2.12.1.2 How western manner civilization influences the Enneagram personality type four‘s people in Hong Kong

The western manner civilization was greatly influenced the Enneagram personality type four Hong Kong people. Hong Kong follows the tendency of western manner closely. Start from 1966, Ocean Terminal, the first shopping promenade opened. Hong Kong people have more chance to understand the latest western civilization and manner. Hong Kong people know many international trade names and they start to follow the western manner tendency. Therefore, the local manner besides led by the western manners ( Ng, 2004 ) .

As Hong Kong was one time a British settlement, under the British administration and instruction, Hong Kong people bit by bit adopt the western civilization, particularly the Hong Kong youth people. The Enneagram personality type four Hong Kong people are non exclusion. Some of them think that they are “Hong Kong people” and non the “Chinese people” , particularly the new coevalss ( Ng, 2004 ) . After the colonisation, the Enneagram personality type four Hong Kong people still act upon by the western manner civilization. And the Enneagram personality type four Hong Kong people ‘s manner gustatory sensation is more tend to the western state. Therefore, the Enneagram personality type four Hong Kong people even more easy to follow the western manner tendency and the colour tendency. Hong Kong have extremely credence of the western colour tendency.

2.12.2 Materialism and high consumer civilization

In Hong Kong, the Materialism is really serious. Many Hong Kong people dream of wealth and bodily comfort more than the religious and intellect things. In Hong Kong, many advertizements about the luxury trade name, the brand-named goods company. “Rich “become a hot thought is Hong Kong. Peoples think that if they buy the luxury goods, it represents they are successful, high category, gustatory sensation good and so on. Many mass media in Hong Kong can supply the information that where we can purchase the brand-named goods and expensive apparels. Many luxury trade names use the film stars to be their spokesmen, people will believe that if they have the merchandise that they have, it represents successful. Many Hong Kong people forgot what the world and the value of their life. The Enneagram personality type four‘s people in Hong Kong, they can non bear meaningless. They are non concentrating on the luxury goods. The Enneagram personality type four‘s people in Hong Kong are different, when all the Hong Kong people merely emphasized on the stuff amenitiess, but they are non. They hate ordinary. They do non believe that they are successful if they have the luxury trade name merchandise. They do non desire to be same with other people. They have the strong ability to self-awareness and loyal to their feeling. The Enneagram personality type four ‘s people emphasized on the wealth of feelings. The Enneagram personality type four ‘s people are easy attracted by the calamity and unhappiness. They love to utilize the phantasy to rich their emotions. They want to seek the significance of life, and avoid being ordinary ( Richard and Andreas, 1992 ) .

2.13 Hong Kong civilization and this survey

Hong Kong is the alone society, east meet West. Hong Kong civilization combines with the Chinese civilization, western civilization, even Nipponese civilization. This particular characteristic extremely influences the colour penchants of the Enneagram personality type four ‘s work forces. There is the research about the colour penchants of Hong Kong people. However, this colour penchant does non intend is the work forces ‘s colour penchants of the drawerss. As this is the general colour penchant of Hong Kong people. In the manner industry, there is deficiency of the information of work forces ‘s colour penchants of underwear, even drawerss and associate it to the Enneagram. There is the great involvement to analyze on this.

2.14 Gender factor of human colour penchants

For the gender, merely the Enneagram personality type four ‘s work forces are studied in this survey. As there are some researches found that work forces and adult females have different feelings with the same colour. The bulk of work forces preferred blue as their favourite colour than adult females ( Silver, McCulley, Chambliss, Charles, Smith, Waddel and Winfield, 1988 ) . Womans favored soft colourss and work forces favored bright colourss ( Radeloff, 1990, Zentner, 2001 ) . Besides, the color-conscious of the adult females is higher than the work forces and the colour gustatory sensation of adult females is more flexible and diverse ( Guilford and Smith, 1959 ; Hovenga and Wallace, 1979 ; McGunness and Lewis, 1976 ; Zentner, 2001 ) . In recent surveies that was published in Current Biology ( Hurlbert and Ling, 2007 ) , the research workers Hurlbert and Ling found that there was a important difference between adult females and work forces in the choice of colourss. In the research, they tested on 208 adult females and work forces aged between 20-26 old ages old of their colour penchant. There were 1000 braces of coloured rectangles. They were requested to take their preferred colour which showed in a computing machine in a dark room every bit quickly as possible. Consequence found that adult females tend to prefer tap – or at least a redder shadiness of blue and lower involvement in colour scope around the yellow and green part. For work forces, they tend to prefer blue. Hurlbert and Ling conjectured that the gender difference occurred because of the sex-specific functional specialisation in the evolutionary division of labour. The surveies of ocular spacial abilities supported the hurter-gatherer theory. Biologists believed that adult females encephalons are specialized for gathering-related undertakings were proposed by the hurter-gatherer theory ( Silverman and Eals, 1992 ) . In the hunter-gatherer yearss, work forces were responsible to run and adult females were responsible to pick the fruit and berries. For work forces, they merely needed to acknowledge something that was dark and shoot it ; colourss would non be of any importance. The colourss for them were less of import as they were hurters. For adult females, they needed to pick fruits that were mature and good, and red was the colour that represented good and mature fruit. Therefore, Hurlbert and Ling believed that adult females needed to distinguish the ripe fruit, ruddy fruit, therefore ensuing in the ground that the adult females now prefer pink. “Evolution may hold driven females to prefer ruddy colourss – ruddy fruits, healthy, ruddy faces. Culture may work and intensify this natural female preference” , Hurlbert said ( Medical intelligence today, 2007 ) .

Similarly, those people that are the Enneagram personality type four, they are different between work forces and adult females. The Enneagram personality type four ‘ people are romantic, for the adult females soft pink for them represent romantic. For the work forces, violet represent romantic. There is the different between work forces and adult females even they are besides the Enneagram personality type four ‘s people.

In this survey, it surveies on the work forces ‘s colour penchants of the drawerss. As it is deficiency of researches study on the colour penchants and nexus to the Enneagram, it has the great involvement to analyze on this subject. And the Enneagram personality type four work forces were chosen for this survey.

2.15 Age factor of human colour penchants

For the age, merely the grownups of the Enneagram personality type four ‘s work forces are studied in this survey. As mentioned in above, surveies found that the colourss of bluish axis are the most preferable colour universally ( Patla, 1997, 1998 ; Patla and Vickers, 1997 ; Cheskin, MSI-ITM and CMCD Visual Symbols Library, 2004 ; Grieve 1991 ; Wiegersma and Van der Elst, 1988 ) . However the colour penchant for work forces and adult females will be changed due to their age ( Russeil, 1987 ) . Due to the addition in age and rational development, the colour penchant will be changed ( Katz and Breed, 1922 ) . Birren ( 1961 ) claimed that throughout life, ruddy and bluish were the most preferred colourss. However, the colour penchant will be changed during other colourss were more preferred, such as, ruddy. In the kid phase, they normally like ruddy ( Bornstein, 1975 ; Adams, 1987 ) . Zentner in 2001 besides found that kids ‘s favourite colour was ruddy. However, kids do non wish ruddy every bit much as before when they were 7 old ages. They would alter to blue more that ruddy ( Boyatzis and Varghese, 1994 ; Meerum Terwogt and Hoeksma, 1995 ) . When people get older, people will be given to prefer the chromaticity of shorter wavelength, such as bluish, green and purple instead than longer wavelength, such as ruddy, orange and yellow. Besides, he found that purple is more preferable as people get older.

Due to the different colour penchants in different ages, this survey will chiefly concentrate on the grownups and non kids and aged. As parents will purchase the underclothes for their kids, aged were less color-conscious due to their physiological alterations. Merely the grownups of the Enneagram personality type four ‘s work forces are studied because a research claimed that work forces will purchase their ain underclothes during 19 to 36 old ages old. When they were kids, their female parent will purchase the underclothes for them. When they get married, their married woman will purchase the underclothes. Merely the 19 to 36 old ages old period will purchase the underwear by themselves ( TaKungPao, 2009 ) .

A survey experimented on the colour penchant of the grownups, the consequence found ; the favourite colour of grownups was still bluish. There were many surveies which besides found that they like bluish. Blue was found to be the most popular colour in many surveies. Such as the market research by the Roper/Pantone Consumer Color Preference Study ( 1999 ) found that 35 % work forces and adult females like the blue although the hue penchant is different between work forces and adult females. In recent surveies, the research workers assent that cosmopolitan penchant colour is bluish ( Patla, 1997,1998 ; Patla and Vickers, 1997 ) . For the grownups, after their erudite experience, they may tie in the colour ruddy with the negative things, such as blood, danger or toxicant. Therefore, the colour penchant displacements from childhood to maturity ( Zentner, 2001 ) . As many surveies found that blue is the cosmopolitan colour, for the Enneagram personality type four ‘s work forces, are their colour penchant is same as the cosmopolitan colour penchant. Therefore, it have a great involvement to analyze on them as they are artistic, they are more sensitive for the colour and aesthetics.

From the above paragraphs, it is clearly to province out the factors that influence the colour penchant of the people. Culture, gender and age are the indispensable elements that influence the colour penchant of our mark – the Enneagram personality type four ‘s work forces. It is of import to hold a better apprehension of how these factors influence the colour penchants of the people before happening the work forces of personality type four ‘s colour penchants of the drawerss. There is the gender factor that influences the colour penchant, the survey consequence can non use on the both gender. So in this survey, merely work forces are chosen for this survey as we knew that gender influence the colour penchant of the people a batch in the old paragraphs. Besides, there is the age factor that influences the colour penchant ; the survey consequence can non use on all ages. So in this survey, merely the grownups will be studied as we already cognize how the age influences the colour penchant of the people in the old paragraphs.

2.16 Premise of the colour penchant of drawerss of the Enneagram personality type four ‘s work forces

Under the Hong Kong civilization, it rebelliously influences the colour penchant of drawerss of the Enneagram personality type four ‘s work forces. The Enneagram personality type four ‘s work forces are romantic, originative. They are most artistic. Besides they are the most cultural qualities of character. The Enneagram personality type four ‘s work forces were trained to hold the great creativeness and penetration into the significance of the aesthetics ( Richard and Andreas, 1992 ) . Their colour penchant of drawerss should be different from other people. They want to a particular one ; they would non take the dull colour. They are about in the humanistic disciplines ; they extremely understand the colourss. And under the western and Nipponese manner civilization influences, they can accept the form colourss. They may take the form colour to stand out themselves. Black or white may non the colour penchant of drawerss that they prefer as they hate ordinary. For the ruddy colour, they may non prefer as ruddy colour is represent China, and many adolescents people think that ruddy colour is really old manner and out. It is because many adolescents think that they are “Hong Kong people” and non “Chinese people” . The premise of the colour possibly is the violet colour. Violet can represents romantic and royal, besides they are the people that strive for the romantic. Although the violet colour is more suited for the females, the Enneagram personality type four ‘s work forces ignore the layman ; they will take the violet colour. And it should be bright violet colour. Their shading is non exactly determined, extraordinary and shimmering, conflicting, melancholy and mystical. And sometime the emotion of the Enneagram personality type four ‘s work forces are full of unhappiness and calamity. They are easy frustrated and think negative. Violet represents the liturgical colour of Passiontide, the clip of fasting and repentance, of transmutation through hurting and decease.

Charter 3

Methodology

3.1 Focus group treatment

Focus group research methodological analysis is used in this survey. Focus group treatment is defined as “a group of persons selected and assembled by research workers to discourse and notice on, from personal experience, the subject that is the topic of the research” by Powell and Single, 1996. The chief intent of utilizing focal point group treatment as methodological analysis because of focal point group treatment can pull upon respondents ‘ feelings, attitudes, experiences, beliefs and reactions that would be more executable than other research methods. The interaction in the focal point group treatment is the important characteristic as the interaction between selected participants can foreground their position of the universe. During the meeting, the selected participants besides can inquire inquiries of each other, it is good to re-evaluate the participants ain apprehensions of their specific experiences, feelings and beliefs ( Kitzinger 1994, 1995 ) . Six to ten people is the recommended figure of people participates in the focal point group treatment ( MacIntosh 1993 ) .

3.2 Participants

The focal point group meeting lasted for about one and half hr. Six people were selected to take part in the focal point group. Their personality type should be personality type four. To happen out the mark, the Enneagram questionnaire had given to happen out the personality type four ‘s work forces. For the questionnaire, the Enneagram questionnaire was selected from the book “The indispensable enneagram: the unequivocal personality trial and self-discovery guide”,2000. The Enneagram questionnaire distributed to the people that who has studied design earlier. As the personality type four ‘s work forces chiefly are the interior decorators and creative persons. Or if they are non the interior decorators or creative persons, they are both involvement in art and design. The ages of the selected participants are between 23 to 28 old ages old as this group of people is the immature clients and have the great influence under the colonisation. They are all experiences 1997, Hong Kong returns back to China. Besides, they have their ain thought on the manner tendency more than the in-between age people or aged. A research found that the work forces of aged 23 to 28 old ages old have extremely per centum of purchasing their ain underclothes during 23 to 28 old ages old. It is because when they are kids, their female parent will purchase for them. They do non necessitate to take portion in the choice of the underclothes. Their female parent will take for them. Similarly, after they married, their married woman will purchase for them.

For the participants, there are six people participate in the focal point group treatment. They are all the Enneagram personality type four ‘s work forces. They are all studied design before or analyzing design now. In the below paragraphs, six participants were presented as S01, S02, S03, S04, S05 and S06 severally.

S01. He is 23 old ages old. He is working as the Graphic interior decorator. He describes him as an emotional individual. His emotion will act upon his work a batch.

S02. He is 25 old ages old. He is working as the office worker. He describes him as a non really chatty individual. But one time you get to cognize him, he is truly a nice individual.

S03. He is 26 old ages old. He is working as the in writing interior decorator. He said that there is no uncertainty about that his personality influences his work. He is a really obstinate individual. He ever insists on his thought.

S04. He is 28 old ages old. He is working as the in writing interior decorator. His personality is really utmost. When he is in the good status, his emotion will be really good. Oppositely, when he is in the unfavourable status, his emotion will be really bad.

S05. He is 25 old ages old. He is working as the client service representative. He is unshockable and vocal.

S06. He is 24 old ages old. He is working as the in writing interior decorator. He frequently ignore the layman, he will make what he want to make. He describe him as a rainbow.

3.3 Colorss sample

During the focal point group treatment, there were 31 colourss for them to take. Besides, these 31 colourss, they can rede the colour that non included in these 31 colourss. They were selected from the colour mixture of the well known retail shop – Uniqlo. Uniqlo is the good known manner retail shop in the universe. Uniqlo is the well- known insouciant wear manner retail shop. Uniqlo is come from Japan. There are over 680 Uniqlo shops in Japan every bit good as shops in London, Korea, Beijing and Shanghai. Uniqlo is the well-known manner retail merchant and their construct is to present fashionare and extended colour mixtures. Uniqlo besides collaborate with the Pantone Company, the world-renowned authorization on colour. Both companies collaborated on the jumper aggregation in 2007. This coaction can allow clients to happen the colourss they connect with to show their ain personality and individualism. Uniqlo besides collaborate with the Jil Sander. Uniqlo and Jil Sander create the particular line, +J Collection. As we know that Jil Sander represents milimalism, black and white. But, in this aggregation Jil Sander does colour for the Uniqlo. In this aggregation, Jil Sander and Uniqlo provide stylish, high quality, basic insouciant wear at the lowest monetary values in the market. For the monetary value of the Uniqlo, their monetary value is low-cost. There are 12 Uniqlo shops in Hong Kong.Also, Uniqlo is one of the the retail shop that most Hong Kong young person people will shop at that place. Therefore, all 31 colourss sample with the size of 8 inches X 11.5 inches were used for the colour choice in the focal point group treatment. The size is largely near the

x

Hi!
I'm Heather

Would you like to get such a paper? How about receiving a customized one?

Check it out