There are those who would sell their soul just to get a good night sleep and there are those who can sleep the week away. There are some people who struggle to stay awake until eleven at night and there are some who struggle to fall sleep after eleven. I myself bounce between those circumstances depending on what I do (playing with my son, drinking, or being lazy). Some days I can just be lying in bed as tired as can be, and then my stomach will be spinning, turning, and jumping up and down to the point where I do not want to go to bed. I also am with a man who has a lot of trouble of sleeping at night, to the point where he can only sleep for a couple hours and then have to be up for an hour or two before he can go back to sleep just to wake up again after two hours of sleeping. One day I was sitting on the couch watching Rizzoli and Isles, which comes on at eight at night for an hour, and this one sleep aid commercial for Rozerem comes on. As I watch this weird commercial I’m thinking to myself why on earth is this commercial even playing but the more I watched it the more interested I go with everything going on. The Rozerem commercial successfully reaches its audience because of the use of pathos, the visuals, the use of logos, and the words that were spoken and the music.
When watching this commercial of Rozerem, it has a specific audience. When the commercial played one thing an elderly man in his mid 40’s was walking into the kitchen in the middle of the night complaining that he hasn’t been able to get enough sleep the past couple of days. This commercial is focused torward those who cannot sleep during the night no matter if you are male or female, or the age as long as your having trouble sleeping.
The use of pathos can be relatable to many individuals. The Rozerem commercial starts as an average sized married man walking into his kitchen to be met by the different dreams that miss him which are Abe Lincoln playing chess with a talking…