Report on Lilliput kids wear ltd. About the company: Lilliput could well be a misnomer, for there is nothing small about this USD 160 million kids wear behemoth which currently spans 700,000 sq. ft of retail area across the country and has inched overseas across the Middle East and Gulf, China, Africa and South East Asia. Lilliput’s long journey has been a series of baby steps that began 20 years ago. In 1991, Sanjeev Narula, a young graduate set up a small unit with 25 sewing machines in Delhi’s Govindpuri area. He employed four people and hired tailors on contract to take up fabrication work for exporters.
It required an investment of USD 2,300 which came from his own savings and as a loan from his father. He closed 1990-91 with a turnover of USD 18,300 and it proved to be a turning point. It was around this time that India also liberalized its export policy and Narula moved to make the most of the booming industry. As most orders had been from companies retailing in kidswear, it had by default, become Narula’s expertise. And upon surveying the Indian market he realized that there was a vacuum in branded garments for kids and the ones which were available were either expensive or tacky.
He zeroed in on Delhi’s Greater Kailash market for his first store, which opened in April 2003. Brand Lilliput was finally born. Product’s of Lilliput : They provide large variety of kids wear and also kids accessories. Their manufacture their products keeping mind the children of following age group Infant-(0-2years) Toddlers-(2-4years) Juniors –(4-10 years) Stores 256 Stores in INDIA and 50 stores in abroad. Store’s name are as follows Lilliput Lilliput World LILLIPUT BAZAAR Warehouse Warehouse is the place where company store its goods.
As a big company Lilliput has many warehouses in India. The process of warehouse is as follows EBO-(Exclusive brand outlet)- It is the department in which they use to store their own company production dresses, there is also a section in which they use to store the production according to season wise like winter and summer MBO(Multi brand outlets)- In this section company stores the dresses which they supply to retail outlets like pantaloons, lifestyle, Bigbazzar, shopper’s stop, ebony, mocha etc.
DMBO (Distributed multi brand outlets)- In this section company store the clothes which they supply to local distributors in market. International- In this section company stores the dresses which they export to the other countries like Ukraine, South Africa, Nigeria, and china, Germany, France, and UK etc. Transportation: Company uses the TCI Express for transportation process.
The transportation process is as follows. As the diagram shows Raw material sent to production unit through transport then after this the products sent to the Lilliput’s warehouse. Then the product sent to the Store, retailer, and export through air, sea and road transport. Thank you Submitted to : Ruchi nayyar Submitted by : Naresh Gaur (Sec. D) Ravindra kumar (Sec. E) Ripudaman Bhardwaj (Sec. E) Shriprakash (Sec. E)