Price Earning Ratios Comparison: Coca Cola And Pepsi

aˆ? Net incomes per Share: In 2006, the Coca Cola ‘s EPS was lower than its chief rival. In this twelvemonth, Coca Cola made a contribution of about $ 100 million to Coca Cola Foundation ; it besides incurred $ 185 million of extra operating charges. These two outstanding disbursals had reduced its profitableness in 2006. In 2007, Coca Cola ‘s EPS rose by 20 % . Because Coca-Cola Company generated between 70-75 % of its gross outside of the U.S, the strong economic growing in the international market in 2007 had surely contributed to the turning grosss and net net incomes. In 2008, the twelvemonth where recession hit ( see figure 1.1 ) , net net incomes fell by $ 174 million. Due to this economic downswing, Coca-cola suffered a loss of $ 874 million from its equity investings which reduced net net incomes. In 2008, besides, Coca Cola ‘s grosss dropped. The ground of this falling net gross was because in the 2nd half of 2008, the U.S dollar strengthened which lower the other states ‘ currencies values ( see figure 1.2 ) . Therefore, the dollar value of grosss generated abroad was reduced by this strong U.S dollar.

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aˆ? Price Net incomes Ratio: The tendency of PE ratio comparatively follows that of EPS: it increased in 2007 and decreased in 2008. At the terminal of 2007, investor ‘s assurance was driven up by the fact that Coca-Cola Enterprise, which was an independent bottler, seller, and distributer of uncarbonated drinks, had a important gross revenues growing and profitableness in its European market specifically in tea and juice based merchandises. Therefore, Coca Cola Company was positively impacted as there was mutuality between the two and the P/E ratio went up. In 2008, market ‘s monetary value per portion fell enormously. This important bead was due to the fright that the economic system was dunking into recession and that Bankss were non able to give houses and families credits. Other factors lending to investors ‘ uncertainness were the fluctuating trade goods monetary value such as aluminium and oil which is two trade goods used chiefly the company. Aluminum monetary value fell to every bit low as 67 cents per lb in October 2008 ; this had reduced company ‘s production cost. Oil monetary value, nevertheless, was fluctuating to a great extent from $ 100 per barrel on January 2008 to every bit high as $ 147 on July 2008 and $ 33 per barrel on December 2008 ( See figure 1.3 ) . This psychological consequence caused by the economic instability had been the chief ground of the lower market stock monetary value ( per portion ) even though the company had managed to do stable net net incomes. Therefore, the P/E ratio fell to 18.08 in 2008.


aˆ? Net incomes Per Share: In 2007, this EPS grew ( from $ 3.42 in 2006 to $ 3.48 in 2007 ) partly because its gross increased by 12 % . The growing in gross was contributed by an addition in volume of the goods sold and more significantly, weakening U.S dollars. In January 2007, the currency for U.S dollars to Canadian dollars was $ 1.18 US/ CAD ; at the terminal of 2007, nevertheless, the currency rate was $ 0.99 US/CAD ( See figure 1.2 ) . This weakening U.S dollars had inflated the grosss received from PepsiCo ‘s international gross revenues which accounted for 48 % of its overall gross revenues. In 2008, PepsiCo ‘s net net incomes fell despite the 19 % addition in gross revenues and 16 % addition in runing net incomes. This autumn in net income was chiefly due to company ‘s heavy investing in R & A ; D, selling and distribution, and production in some of its international markets to accomplish growing. This “ productiveness for growing ” investing was amounted to $ 543 million and therefore, take downing the operating net incomes and EPS ratio in 2008.

aˆ? Price Net incomes Ratio: PE ratio increased from 2006 – 2007 and fell from 2007 – 2008. The sustainable net income growings every bit good as strong merchandises lines were driving investors ‘ assurance to put more in the company in 2007 ; high values of the stock monetary value per portion drove up the PE ratio in 2007. In 2008, the economic downswing ( See figure 1.3 ) impacted PepsiCo ‘s portion monetary value ; PepsiCo ‘s portion monetary value fell by 28.90 % from $ 77.03 to 54.77 % . Despite PepsiCo ‘s growing in grosss and strategic disbursement for long-run end, many investors were pessimistic about the economic downswing and most of them were go outing the market. This resulted in the lowest market portion monetary value during the past few old ages. Therefore, PE ratio fell to 16.8 in 2008.

Quality of Net incomes Analysis

The Coca Cola Company

In the past three old ages, Coca Cola ‘s net incomes had been above norm in footings of sustainability and solidness. Coca Cola ‘s gross net incomes and runing net incomes had been increasing from twelvemonth to twelvemonth: gross net incomes increased by 15.87 % from 2006 to 2007 and by 11.48 % from 2007-2008 while runing net incomes increased by 14.97 % from 2006 to 2007 and by 16.46 % from 2006 and 2007. Sing the planetary economic downswing in 2008, the hard currency flow from operations increased 6 % from the old financial twelvemonth. In add-on to that, Coca Cola ‘s gross margin/ gross revenues and runing earning/ gross revenues ratio were above the industry norm, even above its chief rival PepsiCo. ( See figure 1.5 and 1.6 ) .

The addition in gross revenues and net incomes was because Coca Cola had been increasingly following the altering life styles ( towards a healthier life style ) by adding stronger merchandise lines such as vitamin/ flavored H2O ( glacA?eau vitaminwater, Enhanced Water ) , energy drink ( Powerade Zero, NOS, Full Throttle, Monster Energy ) , and zero Calorie merchandises ( Diet Coke Plus, Crush with Splenda, Sprite Zero ) . This reflects that Coca Cola is able to capture new markets and therefore, keep its profitableness despite the falling demand for carbonated soft drinks which now accounted merely 35 % of the U.S drink gross revenues. As of now, Coca Cola ‘s merchandise developments had provided the company with a higher chance of future gross revenues and net net incomes growing as consumers are going wellness witting and that, they would devour healthier non-carbonated drinks. In the U.S, Coca Cola ‘s market portion for drinks accounted for 23 % which merely differs 2 % from its chief rival Pepsi which has 25 % .

The other external factors that contributed to the increasing gross revenues were the integrated supply of two major company ‘s natural stuffs for the drink production: H2O and sweetenings. For H2O in peculiar, Coca Cola Company has developed its ain H2O direction system which ensures efficient supplies of pure H2O on each of the country it serves.

Sing the Coca Cola Company ‘s grosss are largely from dressed ores ( solid drink pulverization ) gross revenues to its independently-managed bottlers ( Coca-Cola Enterprise Inc. , Coca-Cola Bottling Co. ) which produce and distribute 78 % of all the company ‘s merchandises in the market, the fiscal status of this bottlers straight affect the profitableness of Coca Cola. In general, Coca-Cola Enterprise had been come oning productively in the past 6 old ages with a steady growing of net income ( except for 2008 where this company was impacted by the economic recession ) which adversely has a positive consequence on Coca Cola ‘s dressed ores demand in the past 6 old ages.

Coca Cola ‘s net net incomes had been fluctuating positively from 2004-2008 ( see figure 1.7 ) . It was down in 2008 merely due to a monolithic bead in company ‘s equity investing ( caused by economic downswing ) which reduced net net incomes. Small fluctuations of net net incomes indicate that Coca Cola ‘s net net incomes are stable and sustainable. Overall, the Coca Cola Company has a strong and solid net net incomes quality.


From 2006-2008, Pepsico ‘s net incomes had been above the industry norm in footings of its gross sales/ gross revenues and runing earnings/ gross revenues ( see figure 1.5 and 1.6 ) which indicate a strong profitableness tendency. This was because the gross that the company received increased reasonably: it increased by 12.34 % from 2006 to 2007 and by 9.57 % from 2007 to 2008. In times of 2008 economic recession, Pepsico still maintained a positive hard currency flow and non merely that, the company managed to increase its hard currency flow by 2.2 % from 2007 to 2008. This was a brilliant public presentation for Pepsico sing that demand for liquid drinks declined in 2008 which is the first clip in the past 50 old ages.

To be able to keep stable net incomes, Pepsico had implemented conservative investing plan that would cut down cost and increase efficiency in the hereafter. Therefore, it does n’t merely take for short term profitableness but besides for long term profitableness. In 2008, the company implemented productiveness for growing plan which is fundamentally an investing plan in R & A ; D, merchandise development, and branding development. This would salvage every bit much as 1.2 billion within the following 3 old ages in production and distribution. Pepsico besides had a H2O preservation plan which would let the recycling of H2O used. In fact, the company would salvage every bit much as 55 % of H2O used in its workss in India within the following 5 old ages. In add-on to the company ‘s investing, Pepsico besides formed a strategic joint venture or partnership with other companies such as Unilever or Strauss Group to develop and sell a merchandise that would suit the consumer ‘s altering demand. With Unilever, Pepsico had strategically combined the strength of both companies to run the production, gross revenues, and selling of Lipton non carbonated tea drink. All these plans that PepsiCo had developed come down to cut downing disbursals in the hereafter which would keep the quality of net incomes of the company.

As of now, Pepsi is broadening its mark market so that its merchandise does n’t merely appeal to pamper boomers but besides to the newer coevalss. Its freshly integrated selling system is expected to non merely increase the market portion but besides market equity ( the sum life-time of consumer ‘s values ) and therefore, making a longer and bigger profitable client relationships.

When it comes to net net incomes, Pepsico ‘s net net incomes had been fluctuating mildly over the old ages ( see figure 1.7 ) , with the biggest fluctuation amounting to 38.35 % which occurred in 2006 chiefly due to international merchandise enlargement. The little fluctuations indicate strong quality of net incomes as it gives investors the prognostic value about the future company ‘s income.


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