Learning Organization

In current globalize business environment; companies are more than ever before finding it necessary to implement the concept of Learning Organization either by theory or by intuition because in this present complicated business environment a non-learning organization cannot compete with a learning organization which simply means the organization will run out of existence or probably barely surviving.

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Apple Inc is American manufacturer of personal computers, computer peripherals, music player, mobile phone and computer software. It was the first successful personal computer company and the “popularizer” of the graphical user interface Apple’s first commercial success came in the year 1978 when they realized they need teamwork to put apple in the market place at that time Steve Jobs along with his partner Stephen G. Wozniak knew it would require professional management and substantial funding.

Steve convinced Regis McKenna, a well-known public relations specialist for the semiconductor industry, to represent the company; he also secured an investment from Michael Markkula, a wealthy veteran of the Intel Incorporation who became Apple’s largest shareholder and an influential member of Apple’s board of directors but in the year 1985 Steve jobs and Stephen Wozniak sold their shares and left apple, Wozniak went ahead to teach and Jobs started his own new company NeXT software.

After several series of failure and mismanagement due to lack of good leadership and management Apples’ share had fell below 3%, had failed to penetrate the market and compete against its main rival IBM, struggling with marketing projections, accumulating large unsaleable inventories of some models while simultaneously being unable to meet a billion dollars in orders for other models.

Combined with drastic quality control problems, notably a defective line of monitors and some highly publicized combustible portable computers. When Apple failed to become profitable under the then director and its worldwide market share keeps falling, the board of directors, in mid-1997, recruited a surprising temporary replacement: Jobs, for the first time the undisputed leader of the company he co founded. Jobs set about revitalizing the company.

He quickly announced an alliance with erstwhile foe Microsoft; ended a half-hearted (and profit-draining) program to license the Mac OS; streamlined what had become a confusing product line to focus on the company’s traditional markets of education, publishing, and consumers; and helped oversee the introduction of more affordable computers, notably the distinctively designed all-in-one iMac. Before the introduction of the iMac in 1998, all Macs were built with a special read-only memory (ROM) chip that contained part of Apple’s operating system and enabled the Mac OS to run only on particular machines.

The new machine, based in part on the scuttled CHRP design, with PC-standard memory and peripheral interface, was a continuation of Apple’s shift away from hardware-specific, or proprietary, standards. With built-in high-speed networking capabilities, the iMac was designed to revive Apple’s consumer and educational market sales. The iMac quickly became the all-time best-selling Mac and lifted Apple’s U. S. market share from a record low of 2. 6 percent in December 1997 to roughly 13. percent in August 1998. Moreover, Apple had a profitable fiscal year in 1998, its first since 1995. In 2001 Apple introduced iTunes, a computer program for playing music and for converting music to the compact MP3 digital format commonly used in computers and other digital devices. Later the same year, Apple began selling the iPod, a portable MP3 player, which quickly became the market leader. Later models added larger storage capacities or smaller sizes, colour screens, and video playback features.

In 2003 Apple began selling downloadable copies of major record company songs in MP3 format over the internet. By 2006 more than one billion songs and videos had been sold through Apple’s Web site. In 2007 Apple introduced the Macbook series laptop, touch-screen iPhone, a cellular telephone with capabilities for playing MP3s and videos and for accessing the Internet different range of Ipod and different ground breaking software Apple Inc has been able to demonstrate the advantages of a leading organization and this was made possible under the leadership of Steve Jobs

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