General Mills Case Essay

General Mills is a major maker and seller of consumer nutrients in partnership with Pepsi Co. and Nestle. General Mills’ gross is about 7. 5 dollars with a market capitalisation totaling to about 11 billion dollars. Its merchandises are cereals. bites. yoghurt and many more and with this. they have to make up one’s mind about an acquisition of another concern which complements their merchandises for them to be able to make more portions of stocks for the personal growing of the company. The company which they want to get is Pillsbury which is owned by Diageo PLC. Diageo PLC is considered as one of the taking consumer goods companies in the universe. Owned by Diageo. Pillsbury operates as an independent company which produces refrigerated dough and baked goods which is related with the concern of General Mills. Pillsbury‘s gaining on twelvemonth 2000 is $ 6. 1 billion with sensible debt construction.

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This dealing requires General Mill to publish 141million portions of its common stock to Diageo. doing him ain 33 % of General Mill’s outstanding stocks. It besides included an premise of $ 5. 142 billion of Pillsbury debt by Diageo. The first two statements when added would number to the inquiring monetary value of Diageo which is $ 10. 5 billion that is $ 500 million larger than the proposed payment of Gen. Mills numbering to $ 10 billion. Another is a contingent payment by Diageo of up to $ 642 million to General Mills upon the first day of remembrance of the dealing depending on General Mill’s 20days portion monetary value at that clip. If the dealing would be completed. General Mills would so have 100 % of the Pillsbury’s stock as it would already be owned by General Mills.

In relation with the footings set in the dealing. General Mills didn’t like to publish one third of its portions to Diageo that is really equal to 33 % . which is what Diageo wanted. Another is that General Mills didn’t want to lose value it its investing class bond evaluation.

Positive consequences if dealing is approved:

1. General Mills will accomplish growing because gross revenues that will be made by
Pillsbury will now be added to the gross revenues made by General Mills and that goes with an addition in gross for General Mills. This consequence will so profit GM’s share-holders. 2. The two companies’ merchandises are related and therefore there would be easier direction and operation since they could unite stuffs and resources and be able to take which are the better providers bases on what the two companies presently have. Upon acquisition. they joint companies could now take and retain what is better for them to hold for better production.

In relation to this. they would so be able to salvage costs possibly from production or others like revenue enhancements. 3. Amalgamation of trade name names could increase the value of the company with respects to their popularity. 4. Harmonizing to Porter. there is competition in industries and as a Hotel and Restaurant Management alumnus. I could state that the competition within the nutrient industry is really intense because of low barriers to entry. So. the connection of two large companies is indispensable for them to be able to make stronger barriers to decrease rivals and hence earn more than usual.

Exhibit 3

Monetary value of stocks on dealing day of the month. July 14. 2000 is $ 36. 31
Entire stocks: 141million * 3 = 423million
Entire monetary value of stocks as of Nov. 27. 2000
423million * $ 36. 31 = $ 15. 359 billion
The latest monetary value of stocks of General Mills is equal to $ 40. 49 as of Nov. 27. 2000
Staying stocks after dealing:
423-141 = 282million
Entire monetary value of staying stocks after dealing:
282million * $ 40. 49 = $ 11. 418 billion

*This would demo that General Mills did non lose so much since there was addition in the monetary value of their stock that means that it would be receive payment from Diageo amounting to $ 642 million which it could utilize to purchase back some of its stocks.

Possible negative Effectss of Acquisition:

1. Possible addition in their debt since harmonizing to exhibit 5. General Mills have a entire debt to equity ratio of 12. 048 with a long term debt to equity ratio of 6. 179. 2. Possible loss of employment because of cost economy and duplicate in the place of employees for the joint company.

In decision. I think that they should hold with the dealing because of the more positive consequence it will convey compared to the negative effects that it could give. The losingss they will hold will certainly hold a great return after they have polished everything in their selling. production. direction operations and in respects with whole new company.


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