Web 2.0 is a cant ; it refers to societal, architectural, and design forms which focus on interaction between people, communities, computing machines and package. The web has changed from papers bringing system to an application platform. Mayfield the CEO ofSocialText says “ Web 1.0 was commercialism. Web 2.0 is people.” Web 1.0 overloaded clients with information and increased the consumers ‘ unconcern towards selling and advertisement ; this prompted the rise of Consumer to consumer ( C2C ) selling through the web.
Web 2.0 Impacts on Travel industry
Internet has become a basis to all industries ; the impact of cyberspace and specially web 2.0 has changed the manner we communicate, store, happen information etc. The alterations could non go forth the travel industry unaffected. The 2nd moving ridge of travel site ( travel 2.0 ) has blossomed after the promotion in Web 2.0. It has harnessed the same Web 2.0 “social networking” resource that made web sites such as facebook.com an Internet phenomenon [ 1 ] . What makes Travel 2.0 different from Travel 1.0 is that it is booking-oriented and it is to the full synergistic and it expands via user generated content. Travel 2.0 is a natural result of web 2.0.
About everyone hunt online to be after their travel and many do their engagements online. Because of that the travel industries invest a batch in market in the web. Online travel advertisement is one of the major subscribers in ecommerce sectors. The travel industries have come up with some web sites on the footing of Web 2.0, such as Travel trades publishing houses ( MakemyTrip, CheapTickets ) , Travel Review websites ( Graphics ads, Trip Adviser ) , Online travel communities ( TripMates, Gusto ) , MetaSearch websites ( Yahoo Farechase, TravelGrove ) [ 2 ] . These web sites encourage users to add picture, write web log, write travel wiki, mashups and write remark etc.
Travel trades publishing houses
Web 2.0 has changed the face of on-line booking globally. For most of the users Web 2.0 has done batch of good with Dynamic Packaging. Online travel portal ( OTP ) gives users quality information and the full procedure of booking tickets, adjustment, auto etc can be done in OTP. They provide a bundle with itinerary, reappraisals and remarks of the users who have travelled to the topographic point before. Then it becomes easy for the consumer to pick the bundle which has the highest evaluation.
With the coming of Web 2.0 the travel companies have realised they must integrate rich media and tools to enrich the consumer ‘s experience. Powerful perpendicular hunt tools will allow user compare agents among assortment of travel constituents, the best lucifer for the user profile can be found in this procedure and they will be able to choose, book and pay, all online and on one site.
Best western launched its ain desktop application called knockknock, it consumers to reserve tickets, hotels and receive particular offers and look into the conditions straight from their desktop without even voyaging to their web sites. It makes clients to prosecute with the trade name and increase their synergistic experience [ 3 ] .
It is a practical universe where visitants can see a Carnival sail foremost manus. Today most of the consumers spend their clip online ; it gives user a feel of what they are traveling to see [ 3 ] .
Travel Review web sites
Surveies suggest that people are more influenced by web sites and reappraisals than traditional media to do a determination. Priceline.com merely allows users to compose a reappraisal if they have booked travel on their site.
There are many travel reappraisal websites the most successful one is the Trip adviser.
TripAdvisor takes peer reappraisals to the following degree
It works behind the power of word of oral cavity, peer reappraisal and the community response. It has more than 6 million registered users with 10 million reappraisals. Rather than acquiring reappraisal from unknown individual TripAdvisor has enabled user to acquire reappraisal from their sure equals. Users entree their electronic mail reference book through TripAdvisor and if there is any user in TripAdvisor every bit good as in the users address book, so the user invites that individual to fall in his web and acquire reappraisals from them [ 3 ] .
Online travel communities
MetaSearch web sites
In short, Web 2.0 means a better on-line experience for travel contrivers and a broader scope of chances for sellers. Every industry needs a shake-up every 10 old ages or so even a mature sector of ecommerce like travel.