Countries With Two Very Different Cultures Cultural Studies Essay

India and Germany seem like two really different states with two really different civilizations. Not many people would believe of them as holding a batch in common. For me this was true every bit good until I had the chance to travel to India on a half twelvemonth pupil exchange in summer 2011.

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In the beginning I found myself in a immense heap of pandemonium non being able to orientate but after some clip to acquire aquianted with some of the new fortunes such as healthful jobs or continuious rain I started to do societal contacts. The people I met were largely immature urban grownups populating in a universe which was non so much different from the one I knew.

Despite my outlooks it was really easy for me to link with my fellow pupils and other immature urban grownups. They were really interested in what narratives I had to state and eager to state me narratives of their lives.

While interchanging our really ain narratives and thoughts I felt a big base of common evidences. After some more interesting duologues it appeared to me that we were non merely holding the same involvements and thoughts about life but we besides consumed the same media and were influenced by the same planetary constructions. They were demoing me some of their favourite films and I showed them some of mine and it was seldom one within these films which was non liked by both of us. The Indians showed me films which were really much different than the steoretypical type of ‘Bollywood ‘ film which we tend to cognize in Europe. They had the same subjects and narratives like the urban films I was watching back place. The lone important differences to me were the dramatis personae and location being Indian.

This was really interesting for me and contrary to what I expected it to be like. How could people from such a different and distant civilization be interested in the same things as I were? How could they populate a unrecorded which was comparable to mine? These were two of the major inquiries which popped up in my caput and ne’er left me.

These inquiries continued to occuppy my head even after my return to Europe and during my arrangement at the movie production company ‘Life Entertainment’.My arrangement supervisor and CEO of Life Entertainment Stephan Ottenbruch and me shared our sentiments on how similar the contents of Indian and German urban film were. I was eager to happen out more about these fortunes and Life Entertainment was get downing to specialise on the development of indo-german book composing. As I had to complete of my graduation with a thesis and Stephan Ottenbruch and me had a strong involvement to research the planetary procedures and common evidences of immature grownups the thought for this thesis was born.

Management sum-up

This research is thematized around narrative involvements of immature urban grownups from India and Germany and the scoio-economic factors environing and impacting them in their day-to-day lives. The intent of this research is to acquire Insight in the modern-day planetary socio-economic factors and the narrative preferrences of Indian and German immature urban grownups. Furthermore this paper is thought to analyse similarities and differences in the peculiar involvements and preferrences of the above mentioned demographic. All this information is of import and valuable for the independent audio-visual production company ‘Life Entertainment ‘ . Life Entertainment is presently in a procedure of shifting and openening new markets for itself in order to keep net incomes an innovate their concern.

This study indicates that immature urban Indian and German grownups are exposed to many globally moving socio-economic factors and prcoesses and hence construct a signifier of subculture which to some extend has overlapping involvements in narrative constructs and its specific content.

In the first chapter of this paper ‘Life Entertainment ‘ is described including its serviceses and merchandises every bit good as the markets in which ‘Life Entertainment is runing. It is a little independent production company situated in Germany which develops and produces fictional and non fictional content for the German Television, film and the Indian Hindi film market..

In chapter two this study aims to sketch and depict the most of import socio-economic planetary factors of the modern-day epoch. It emphasizes on the footings civilization, cultural hybridity, gloabalisation, planetary flows, planetary metropoliss, the planetary mass media and the planetary web of communicating. These socio-economic factors are taking topographic point globally and act upon the day-to-day lives of immature urban grownups in India and Germany. All of these factors have an impact on how a immature urban grownups is populating and identifiying himself and hence on what he is interested in and how strongly he demands this. The chief result of this chapter is that we are presently in a quickly altering modern-day epoch of planetary procedures where the local and its civilization is, particularly in urban enviroments, no longer defined by the boundaries of topographic point but by boundaries of the imaginativeness of the person.

Chapter 3 is thought to specifically analyse the narrative involvements and preferrences of immature urban Indian and German grownups and seeks to underscore their common evidences. It outlines the modern-day urban film as a genre which will resonates to both of the demographics researched. Therefore outlines and possible single elements for a narrative were put into a questionnaire which was sent to immature urban Indian and German grownups. The questionnaire is segmented in two parts. The first portion describes four snyposises and asks for the liking or disliking of each respondent. Two of these outlines are taken from German and two from Indian productions. One of each outline from the specific state is thought to vibrate to the audinece wheras the other is thought non to.

The 2nd portion is bespeaking the specific involvement in holding elements of the in the first portion researched outlines inccoperated into a possible new indo-german narration. The chief result of this quantitative research is that neither the Indian nor the German immature urban grownups compared by nationality have important differences in what they like and dislike. The chief differnce is found in their strength of wishing or disliking.

It shows that there is no important difference in what both of the audience want to hold inccoperated into a narrative but how strongly. It clearly shows that the Indian and German subculture of immature urban grownups has a specific pool of common involvements in outlines and elements.

Company Profile

Life Entertainment GmbH specializes in developing and bring forthing characteristic movies, amusement formats and Television series for the German and the international market. Both fictional and non-fictional plans are portion of the company ‘s portfolio. Life Entertainment ‘s chief aim is back uping fledglings and developing new and advanced formats beyond the media concern ‘ self-set limitations of fiction and non-fiction.

Furthermore, Life Entertainment, together with MAMI ( Mumbai Academy of Moving Images ) , supports the ‘Indo-German Initiative ‘ by forming the ‘Indo-German Script Development Workshop ‘ that brings together some of the best screen authors, managers and manufacturers from Germany and India to interchange thoughts and discourse the possibilities of Indo-German co-productions. After a really successful first workshop in October 2011 in Mumbai, India, another workshop was held in February 2012, this clip in Berlin, Germany, and had 100 entries from assuring film writers who wanted to take part with their undertaking. Nine out of those 100 were selected by a jury to be farther developed over the class of several months and with the aid of screenwriting experts.

Founded by Stephan Ottenbruch and Alexander Thies, the company combines more than 30 old ages of experience in movie and Television production, and 16 old ages of experience in the private Television concern in Germany every bit good as event production, selling and distribution.

Organizational construction

Life Entertainment

Chief executive officer




direction helper


external book authors

The company ‘s nucleus workers are Stephan Ottenbruch every bit good as direction helper Stefanie Stuendel, a drama-advisor, a cameraman, an comptroller and a altering sum of 1 or 2 housemans. The play adviser is in charge of developing and organizing narrative undertakings and directing little scale shoots. He is working in close contact with the CEO, the cameraman and external authors. The cameraman is in charge of organizing planned shoots and works together with the drama-advisor. The managment helper is in charge of organizational work and coordination of procedures down the production line. The comptroller is working independently from the squad and prepares the monthly hard currency flow statements and balance sheets. The housemans are working in close contact with the drama-advisor, the cameraman, the direction helper and the CEO. They are incooperated in most of the undertakings and given the chance to take enterprise and responsible undertakings.

The company ‘s market

Life amusement is runing in three different markets. They are bring forthing and developing fictional and non-fictional constructs for the German Television and film every bit good as for the Indian film market.

The German Television Market

The German Television market is split in three major sections. The public broadcast medium section, the privat overseas telegram and sattelite section and the private pay-tv market. Life entartinment is developing and procuding formats for the private overseas telegram and sattelite every bit good as for the private pay-tv market.

The private overseas telegram and sattelite market is extremely oligopolistic and dominated by two major horizontally and vertically incorporate media groups. The ‘ProSiebenSat1 ‘ group and the ‘RTL ‘ group. The private pay-tv market is dominated by the Rupert Murdoch financed ‘SKY ‘ company and the sattelite company ‘Astra’.Both of them struggle to be profitable and are majorly focussed on airing the German association football conference every bit good as other athletics events. In both market sections relevant for Life Entertainment it is really difficult to vie. The markets are extremely saturated and in a province of diminution. The finaicnial crisis and the perpendicular and hoirzantal integrating of the major companies has led to a extremely competative and unprofitable market state of affairs for little production houses such as Life Entertainment. Sophisticated content of produced constructs is worsening and big cuts on production budgets are made. Simoultaneously the audience wonts are altering towards multi media ingestion. New constructs including ‘branded amusement ‘ and ‘multi platform ‘ end products are demanded. Life Entertainment is presently in the procedure of transforming its traditional Television production attack to a more modern-day and advanced multi platform design. by incooperating societal media and web platforms to their constructs. Hence they are presently in the procedure of respositioning themselves in the market.

Market construction German film market

The German film market is extremely dominated by the influence of the US studios. Out of 484 releases in 2007 merely 174 productions made in Germany were shwon in film. On mean merely every 10 Thursday film made in Germany enters the official German film charts. Merely a few major production companies ( e.g. Kinowelt, Constantin Film, Senator Film ) can keep themselves in a extremely oligopolic construction. 80 % of about 1500 German production companies are bring forthing 1 film upper limit per twelvemonth which causes a extremely disconnected economic system. These productions are largely merely focussed instead on the telecasting distribution and non on film releases.

After a ruin in the old ages 2010, 2011 the sum of film viewing audiences has rose to a new high in the first half of 2012. The amount of vistiors in the first half of 2012 counted up to 12, 8 million which is 0,4 million higher than in the 2nd half of 2011.

In the Top 10 list of visitants per film for the first half of 2012 merely two non-US productions could attest themselves. On place 1 with a count of 8.5 million vistors the French production ‘Intouchables’could rule The best and lone German production ( ‘ Turkisch fur Anfanger ‘ ) made it up to put 3 with 2.33 million. All other films were US productions.

The German film market is characterized through high federal and departmental subsidies. The federal support Institution is called FFA. They act harmonizing to the federal jurisprudence of movie support and let financess through the system of mention points and undertaking based support. Reference points mean that earlier successful prdocutions are given a certain sum of mention points which serve as a sort of credibleness position to acquire new financess. The maximal sum of support is 2 million euro.

Undertaking based support means they allocate their financess harmonizing to certain standards on undertakings in different phases of production. This can intend in the phase of pre-production such as book authorship or existent production for case. Most of the support given based on a undertaking is a sort of recognition which has to be paid back to a certain extend or wholly in instance of commercial success. The sum of money available for undertaking based funding differs from 250.000 up to 1 million euro per Movie.

The movie support on departmental degree is merely allocated undertaking based. Their major standards for a fund is that the local departmental movie economic system has to gain from the allocated money and hence demands that a certain sum of production is taking topographic point within their departmental boundaries.

Some of these sections are grouped together in a support pudding stone and others are moving stand-alone. In entire there are 10 different support governments. In 2009 the entire support volume they could apportion was 144.119.586 million euro. This is more than the federal support authorization has to apportion.

Consequently the German film market is extremely subsidised and could non last without. There is seldom any private investor and the sum of money for production budgets is relativly low so an impact on the planetary market can financially non be accomplished. Thus the market grows an diminutions with the sum of money allocated to the different support governments through the goverment. As the lone manner to finance a film is to use for these supports it is besides a extremely competetive market and has limited net income chances. In this market Life Entertainment is altering its traditional attack and specializes on the development of indo-german coproductions. Thus they are in the procedure of distinction and repositioning.

The Indian Hindi film market.

Contrary to the German Television or film market the Indian Hindi film market is turning enormously. It is driven through private capital and investings from USA and Indian film companies. In 2011 the growing rate to the past twelvemonth has been around 11,5 per centum and is capable to turn even more. Cable and sattelite rights borders grew up to 21,6 per centum. Until the twelvemonth of 2016 the market is prognosed to steadily turn from a current estimated worth of 100 billion rupees up to 150.3 billion. It used to be really conservative and extremely closed off the planetary economic system as the domestic market generated more than adequate net incomes. But through emerging new filmmmakers and more planetary schemes within the market it opened istelf to the universe and for coproductions around the Earth. These developments were noticed by Life Entertainment and therefore they are presently in the procedure of come ining the market and positioning themselves as the first company moving in the field of indo-german coproductions..

Working activities

My undertakings during the on the job period were simply of organisational nature. I was assigned to assist with the realisation of the “ indo-german ” Script development workshop 2012 in Berlin and the executing of the ” indo-german Initiative ” acme 2012 in Berlin which was held before the gap of the Berlinale 2012 and welcomed legion Indian and German film experts. Additionally I was responsible for restructuring and preparing pitches for a new 360 grade, multiplatform, branded amusement format called ‘Go For Gold ‘ . I had direct contact to possible clients and patrons and was responsible for organizing the communicating.

Problem Analysiss

For being able to come in the Indian Hindi film market and positioning itself in a differentiated manner Life Entertainment has a immense involvement in happening out the current planetary procedures and constructions holding an impact on immature urban grownups. As mentioned in the foreword Stephan Ottenbruch and I had a concensus on the fact that the new urban film emerging in the Hindi market is non really much different from what is successful in Germany at the minute. For being able to come in the Hindi market and more significantly making a new market section of ‘ indo-german ‘ cooperations an academic work on the modern-day planetary socio -economic factors and the affiliated impact on the narrative preferance of immature Indian and German urban grownups is of high value.

Problem definition

As stated in the job analyses Life Entertainment wants to derive penetration in the modern-day planetary socio-economic factors impacting on immature urban grownups and the common evidences of narrative preferrences and involvements amongst immature Indian and German urban grownups

Research Questions

Consequently two chief research inquiries emerge:

What are the current planetary socio-economic factors which immature urban grownups are exposed to?

What are immature urban German and Indian grownup ‘s common narrative involvements and preferrences?


To reply the first inquiry an intensive desk reserach and literature reappraisal on the current modern-day socio-economic factors and the most often and of import writers has to be done. Socio-economic-factors are perceived through our day-to-day life and milieus. They are factors through which we construct our individuality and hence besides shape the position on the universe around us. Additionally my experiences in my half twelvemonth exchange and information which I perceived through communicating and interaction with immature Indian urban grownups can be used. Primarily though I will concentrate on bing literature and theories in order to explicate and understand the different factors and reply the inquiry with high scientific relevancy.

To reply the 2nd inquiry I regard a quantitative survey as the most applicable design. The inquiry evolves around common involvements and preferrences of big demographic groups. In this instance the group of immature Indian and German grownups. For being able to acquire a result which shows relevant inclinations in prefference and involvement of narrative concpets I designed a questionnaire divided in two sections. The first section is made of 4 different outlines taken from different German and Indian films. Two of these outlines are taken from urban film and incooperate different elements which immature urban grownups are exposed to amplified through the socio-economic factors which were researched in inquiry 1. The other two selected outlines are taken from traditional German and Indian films which do non incooperate features of urban modern film. These Synopsises act as a opposite number in order to clearly turn out that a more traditional narration is non every bit much liked or even disliked by both audiences. The respondents are asked to bespeak their liking of all 4 outlines. This is done by giving them a 5 point graduated table runing from ‘ I do n’t wish it at all ‘ to ‘ I like it really much ‘ .

Segment 2 of the questionnaire is having specific elements extracted from the first outlines and is thought to give a precise indicant of common involvements and preferrence. It is specifically inquiring for the respondents preferrence of holding certain elements incooperated into an indo-german narration or non. This will let a direct and independent research on all of the elements. Again the respondents are asked to bespeak their preferrence on a 5 point graduated table runing from ‘ Not at all ‘ to ‘Very strongly ‘ .

Through this attack it will be possible to clearly bespeak the specific liking and preferrence of immature Indian and German urban grownups and most significantly which elements and narrative constructs resonate to both audiences.

The sampling method used for this questionnaire is snowball trying. The questionnaire was edited online and sent to a little sum of immature urban Indian and German grownups who where told to direct it on to contacts in their groups of friends. Through this method it was possible to acquire a useable sample of 222 participants with an about indistinguishable per centum of Indian and German participants. The results were transferred into a SPSS datasheet and analyzed and split by nationality. This makes it possible to clearly see possible differences or common evidences of both nationalities refering the outlines and the specific elements researched.


The restriction of this research is foremost defined through the existing literature and theories on planetary socio-ecnomic factors holding an impact on our modern-day universe. It is ment to give an overview on how and what is go oning momentarilly. It describes a really dynamic and quickly altering subject and can therefore merely be seen as existent in the point of clip of this survey.

Second the results of the Survey are merely ment to give a way of where to travel and a starting pool of narrative constructs and involvements of immature Indian and German urban grownups. It is really clearly merely a image of a certain point in clip and of a certain coevals of immature Indian and German grownups. It can therefore non be seen as a timeless and changeless surveillance of common preferrences and involvements but as a get downing pool on which to spread out and accommodate.

Chapter 2

The planetary socio-economic factors impacting on immature urban grownups

The on-going interconnectness and crossinvolvements of geographically distant topographic points caused by globalisation have legion and varied effects on immature urban grownups. Following to the economic facets there are ecologic, cultural, politcial and societal dimensions to this development. In cause of migrationprocesses, the world-wide communicating systems and economic dependable interactions which cause a high mobility rate and exchange dealingss, transcultural connexions gain steadily more importance in the day-to-day life of immature urban grownups.

The undermentioned chapter is thought to give the theoretical backgroundknowledge in order to understand the indispensable elements in the lives of the civilizations and people which exist in this interrelated universe.

First the development of the anthroprological term of civilization and the construct of hybridisation of civilizations will be examined. Subsequently the different dimensions and characteristica of globalisation and the cooncepts of ‘ planetary cultural flows ‘ and ‘global metropoliss ‘ will be described. Afterwards the impacts of media and communicating systems on the society and their relation to the planetary and the local will be shown.

The construct of civilization

The construct of civilization has been undergoing alteration through clip. In contrast to the early yearss civilizations are today understood as dynamic, mutable and influenced by many supraregional and multinational influences. The modern apprehension of civilization is displayed in the construct of hybridity.

The alterations in the construct of civilization

From the 17. century on the word “ civilization ‘ which stems form the Latin word ‘cultura ‘ and was used in connexion with agribusiness and cultivation was metaphorically transferred to the description of the human civilization ( Bernard/Spencer 1996 ; 136 ) . The construct of civilization as consisting term for the complete human vocalizations of life can be found in the plants of Samuel von Pufendorf for case. He develops the term of civilization as contrast to nature and as the separating fact of worlds and animate beings. About hundered old ages subsequently the term of civilization was further developed by Gottfried Herder in ‘Ideas for the Doctrine of History of Humanity ‘ ( 1784-91 ) . Culture was seen as the definite property of a homogenetic populace and defined through the clear seperation from other populaces. ( ct.Welsch 1995: 39 ) . In the plants of Herder the term civilization is used in plural reverse to earlier constructs and the footings public state and civilization are used interchangably. With the 2nd half of the 18 th century the term civilization was used in plural and world as a whole was differentiated into several civilizations. Hence in the 19 Thursday and the beginning of the 20 th century a veriety of overlapping but potentially different significances of civilization evolved. ( ct. Barnard/Spencer 1996: 136 ) .

The constitution of a wholistic construct of civilization emerged in the beginning of the American ethnology by Franz Boas ( 1858-1942 ) who used the construct of Herder as a base and Edward B. Tylor ( 1832-1917 ) . But Tylor differentiated the term civilization from the modern anthroprological usage because he was mentioning to it in the remarkable signifier and equal to civilisation. He used the term civilization to mean that all societies are portion of a continously evolutionary procedure and to distinguish between ‘civilized ‘ and ‘uncivilized ‘ societies. Boa is making a connexion between Herders plural position of civilization and the modern anthroprology. Harmonizing to Boah civilizations have to be seen as a whole, all with different particulars and their ain history. Culture was used contrary to the preponderantly rassistic and evolutionary theories as pluralistic and relativistic ( see Barnard/Spencer 1996: 37f ) . Harmonizing to Boas an anthroprologic term of civilization developed in which every civilization is made apprehensible out of their really ain constructs. Every portion of civilization from linguistic communication, art and enviroment to value systems and norms was an component of the whole.

Through this construct agnosticism on the comparison of civilizations evolved. The differences of civilizations were explained from features of the local histories or cardinal symbols. This was the foundation for cultural relativism which was enhanced and further developed by Boas bookmans.

Because a strong cultural relativsm utilizing a really fixed and closed construct of civilization could be instrumentalised for the agencies of racism constructive options were demanded and the anthroprological construct of civilization was wholly reformed. ( Nutmeg State. Gingrich 2003: 8ff ) .

A new construct of civilization apart from strong cultural relativsm is connoting heterogenity and crossinvolvements and can non specify civilization as stray and homogenetic. Transnational and supraregional influences are involved every bit good as the procedure of ‘hybridization ‘ and multidimensional cultural codifications which means one individual or group can hold many different cultural identities. ( Nutmeg State. Gingrich 2003:12f ) .Applied on the life of a immature urban Indian or German grownup this can intend that inside the group of his household he acts harmonizing to conventional and traditional values but outside this group, in the group of his friends and colleagues his cultural individuality alterations to unconventional and different involvements and values. Consequently an urban Indian immature grownup can hold a strong desire to experiment with gender and drugs within the group of his friends but at place with his household he will supress this involvement and act harmonizing to the cultural codification of his household ‘s tradition which means no sexual actions before matrimony and absoluteley no experimenting with drugs.

Consequently civilizations are no closely limited cases defined through the differences to other civilizations but a merchandise of exchange of thoughts, goods and people every bit good as consequences of migration procedures. Therefore all civilizations originated through an assimilation or hybridisation of different cultural codifications and evolve through combination and restructurement. In cause of the through gloablisation evolved mobility and revolution of the information engineering this procedure has gained cardinal importance.

A noumerous sum of new loanblends and assimilated cultural codifications is the consequence ( ct. Robke/Wagner 2003: 31f ) . Wolfgang Welsch mentiones that modern constructs of civilizations are no longer equal to the old fashioned thoughts of national civilizations. Through the construct of transculturality the importance of national boundary lines is worsening and new connexions are established. The relation of civilizations is characterized by crossinvolvement, interconectedness and common evidences. ( ct. Welsch 1995: 39ff )

Hybrid civilizations

Harmonizing to Homi K. Bhabba ( 1994 ) who established the construct of cultural loanblends through the postcolonial theory the individualities of the colonising and the colonized embody a hybridity and an interior ambivalidity. The colonized have adopted facets of the colonizing through which a ‘third infinite ‘ , an assimilated building which does non imply two original individualities developed. These Loanblends are non the shere summ of its parts but contain wholly new codifications.

Nestor Garcia Canclini uses the term of hybridity every bit good. In the 2005 published foreword ‘Hybrid Cultures in Globalized times ‘ of his book ‘Hybrid Cultures ‘ . Hybridity is used to depict procedures of interethnical contact, decolonization, globalising procedures, going every bit good as artistical, actual and aggregate communicational mergers. Hybridity can develop planned or accidently through migration, touristry and economic or communicative exchange. Often hybritidy besides emerges through single or corporate creativeness.

Particularly the urban metropoliss are topographic points where hybridity through multiculturalism and multilinguism is doing struggles but more significantly is the dominant ground for cultural creativeness. Garcia is stressing on modern intercultural loanblends which are amongst others generated by the industries of civilization. The flow of communicating facilitates the aquisition of assorted elements of different civilizations nevertheless this does non vouch that they are randomly accepted. ( Nutmeg State. Canclini 2005: xxxvif ) . For illustration the aquisition of African nutrient through the white does non intend that there is no racism or favoritism against Africans.

Keeping in head that civilizations have ever been altering and influenced each other the world-wide connexions and exchange procedures are steadily lifting in the modern age of globalisation and communciation. This leads to the following paragraph and really of import socio-economic factor of the modern-day planetary universe.


Globalization is most comonly seen as a construct which describes world-wide connexions in recent history of world. In the field of Cultural and societal anthroprology therefore it is accepted that different facets of globalisation have made connexions from earlier times on. Globalisation has hence started since the age of colonisation. Eric Wolf ( 1994 ) mentiones that Europe already had an advantage to Asia and Africa before 1942. The being of wholly stray local communities has been really rare anyhow as abroad trade, composing, faith and procedures of migration have caused world-wide crossinvovlements. From 1942 onwards the first stage of globalisation under European influences emerged. Through military actions missional work and colony an asymmetric universe divided in Centre and perepherie has been created ( ct. Gingrich 2003:22 ) . Thus the contemporaray stage of globalisation is by no agencies the first.

It is though significantly different than the earlier stages. The modern-day stage is characterized through ongoing integrating of goods, people, thoughts, civilizations and a world-wide linkage of production distribution and communicating procedures every bit good as new media and technological invention.

In his book ‘ what is Globalization? ‘ ( 1997 ) Ulrich Beck asks for a cosmopolitan term of gloablization incorporating the constructs of economic political and cultural facets. He is spliting the contemporaray stage ( 2nd modernness ) into ‘Globalism ‘ ‘Globility ‘ and ‘Globalization ‘ . He defines ‘Globalism ‘ as the universe markets stamp downing or replacing political actions which means the political orientation of universe market leading or Neoliberalism ( Beck 1997: 26 ) . Globility in contrast is seen as the being of a ‘world society ‘ which characterizes our time.Hence there are no unintegrated or closed infinites any longer as different groups are in changeless cultural, economical and political contact. Anything go oning in the universe is ever a procedure refering the whole and no longer merely definite topographic points. This can be seen for case in the multinational coverage of planetary media or the being of planetary crisises. ‘ Globalization ‘ is defined as the construct of multinational histrions and webs deminishing the autonomic position of national provinces. It is a procedure which causes emerging transational societal connexions and infinites, the sweetening of local civilizations and the emerging of wholly new civilizations.

The contemporaray stage of globalization is differentiated to the earlier 1s through several features. Not merely transnational companies ( e.g. Coca Cola, General Electric ) and other establishments ( e.g. UN, UNO, NATO. UNICEF ) cross the boundary lines of national provinces but besides our day-to-day lives. Work, community and capital is no longer dependent on a certain topographic point. A instead modern feature is besides the self-recognition of these multinational procedures. A important difference between the first and the 2nd stage of modernness is the irreversibility of the emerged ‘Globality ‘ . Hence we have a modern-day co-existence of different dimensions of ecological, political, social and cultural Globalization which need to be investigated separately and sing their interdependent features ( ct. Beck 1997: 26ff ) . Following to globalised Centres of wealth Globalization is taking to stable parts of poorness. This is related to today ‘s industrial states but besides to parts of former settlements where a new signifier of polarization and stratification of world-wide population into globalized rich and hapless is to be noticed. Beck besides states that some groups and countries net income and win through globalisation and others are cut off chief innovations of globalisation procedures and are therefore ‘losers of globalisation ‘ ( ct.Beck 1997:104 ) .

Global Flows

Arjun Appadurai developed the construct of cultural flows to depict the modern-day universe which is simply characterized by objects in motion. The term ‘flows ‘ is non merely used in Anthropology but besides transdiciplinary to depict the multi dimensions of Globalisation and the mobility of capital, work, goods, information and images. The construct of ‘global flows ‘ allows an analyses of the kineticss in mainstream society and major territorial units ( ct. Hannerz 200:4 ) . Appudarai describes our universe as a topographic point of ‘flows ‘ in which he describes the planetary mobility of thoughts, ideaologies, people, goods, images, intelligence, engineerings and techniques. He points out the being of constructions administrations and other stable societal signifiers but sees them merely as an instrument to manage the nomadic objects. He takes the illustration of the national province which is simply characterized by multinational political relations and the mobility of technique and expertness. Thus the assorted flows of objects, individuals, images and discourses are non simoultaneously of same lenght, convergence and roomily consistent ( ct. Appadurai 200:5 ) . They are in a relation to disjunction:

‘ By this I mean that the waies or vectors taken by these sorts of things have different velocities, axes points of beginning and expiration, and varied relationships to institutional constructions in different parts, states or societies ‘

( Appadurai 2005 )

It is these sort of disjunctions which produce cardinal clash in the different local civilizations as for case the flows of media which create demands that can non be met locally.Young urban grownups worldwide for case dream of the same carribbean beaches or the same beach parties communicated through the flow of MTV. These occurrences are seldom realistic though and can if anything merely be realised in a really limited part of the universe.

Therefore the new planetary cultural construction can non be seen as centre-perepherie theoretical accounts but as a imbrication, disjunctive order. The complexness of the modern-day universe is put in relation to some cardinal disjunctures in economic system, civilization and political relations. To be able to analyze these disjunctions Appadurai suggests to see the dealingss of cultural flows in five dimensions: 1 ) Ethnoscapes 2 ) Technoscapes 3 ) Financescapes 4 ) Mediascapes and 5 ) Ideoscapes.

Through the suffix ‘scape ‘ he points out the irregeluar nature of these dimensions which refer to such basically different constructs as the international capital and international dresscodes. Hence these dimensions are strongly perpspective buildings which are influenced by historical, lingual and political properties every bit good as the status of different histrions ( national provinces, transnational companies, diaspora communities, societal motions, vicinities, small towns, households and persons ) . By utilizing these flower stalks ‘imagined universes ‘ of assorted otherwise situated individuals or groups are built. As of today many people live in these sort of ‘imagined universes ‘ and no longer in ‘imagined communities ‘ ( ct. Anderson 1983 ) and can even oppugn the ‘imagined universes ‘ around them ( Appadurai 1996: 32f ) .

Significant for this work is simply the definition of the ‘mediascapes ‘ which relate to the different media ( e.g. Newspapers, telecasting and movie ) . These signifiers of media produce and distribute information which is accessable for planetary private and public involvements. An of import function within these flower stalks have different factors like the mode of produced images ( certification vs. amusement ) , the audience ( local, national or multinational ) and the inducements of the 1s possessing and commanding these signifiers of media. These mediascapes transport a large and complex repertory of images, narratives and individualities of persons and groups to a planetary audience. Simoultaneously blending up consumer goods, intelligence and political relations ( ct. Appadurai 1996 34 degree Fahrenheit ) .

Through the complexness of these signifiers of media the restraints of world and fiction become indistinct:

‘ The lines between the realistic and the fictional landscapes are blurred, so that the further off these audiences are from the direct experiences of metropolitian life, the more likely they are to build imagined universes that are chimercial, aesthetic, even antic objects, particulary if assessed by the standards of some other position, some other imagined universe. Mediascapes whether produced by private or province involvements, tend to be image-centered, narrative based histories of strips of world, and what they offer to those who experience and transform them is a series of elements ( such as characters, secret plans, and textual signifiers ) out of which books can be formed of imagined lives, their ain every bit good as those of others populating in other topographic points ‘

( Appadurai 1996:35 ) .

The Global City

Goetz Wolf and John Friedmann shaped the construct of a ‘ World City ‘ harmonizing to which metropoliss were characterized that are central offices of the planetary economic system. These ‘World Cities ‘ are of import because of their prima function in direction, fincance and banking industry, as the base of international companies and as Centres of planetary economic system ( ct. Friedmann/Wolff 1982 ) .

A twosome of old ages subsequently Friedmann released his ‘ Wolrd City Hypothesis ‘ ( ct. Friedmann 1986 ) . Hence universe metropoliss are metropoliss which differentiate themselves from other metropolitian countries through certain features. These metropoliss are seen as socio-economical systems which are simply defined through their location and non by their histrions. They are hubs of bigger regional, national and international economic systems through which money, workers, information, goods and other economic of import variables are moved. As a Centre the influence of ‘world Cities ‘ radiates out to the fringe which is so besides weaved into the planetary economic system and its ‘ infinite of planetary accretion ‘ . They contain the countries of primary production, specific topographic points of production and local densenesss of consumers and are organized through a web of ‘World Cities ‘ . These metropoliss can be seen as a large urbanised part which is simply characterized by close interaction forms and intensive economical and societal dealingss than by political administrative boundary lines.

The dominant civilization within these urban parts is cosmopolitian because they are controlled by the societal category of multinational capitalist economy. Most normally the linguistic communication of communicating is English and consumer oriented. A large portion of universes population is cut off by this system though ( ct. Friedmann 1995: 21ff ) .

Another definitionof these metropoliss has been introduced through Saskia Sassen who describes them as ‘Global Cities ‘ . Since the 1960 ‘s alterations in the constructions of world-wide economic sciences have been noticed. For case the diminution of the one time powerful industrial Centres in the US, UK or Japan and the rise of industrialization in legion ‘third universe ‘ states such as India for case. Another factor was besides the enlargement of the finance industry to international constructions. All of these factors have changed the dealingss of these metropoliss to the planetary economic system and manifested a new strategic function for these urban parts. Nowadays ‘Global Cities ‘ are runing in 4 different countries. They are extremely concentrated countries of planetary economic system and cardinal characteristics of the finance industry and specialised services. Additionally they embody infinites of production and invention of production in taking industries and markets of the produced goods and and produced innnovations.

To understand the parrallel economic and societal alterations of large metropoliss with different histories and civilizations it is of import to take the alteration of the universe economic system into history. The decentalisation of production created a demand for advanced Centres of control and management.. The enlargement of the fiscal economic system has caused a growing of noumerous smaller markets of finance though the controlling and managing forces have been concentrated in a few metropoliss like Tokyo, London or New York. These metropoliss are repsonsible for an unproportionally high sum of minutess which has been turning since the 1980 ‘s. The more globalized the universe gets the more dense are the cardinal maps in a few topographic points, the ‘Global Cities ‘ ( ct. Sassen 1991: 3ff ) .

‘World Cities ‘ and ‘Global Cities ‘ are non merely playing keyroles as economical but besides as cultural Centres. Harmonizing to Ulf Hannerz metropoliss are today significantly responsible for transforming and making new cultural significances. The relation of civilization and topographic point has to be adapted through the construct of ‘cultural flows ‘ in infinite. He argues that these are partially characterized through Centre and fringe dealingss whereas the Centre is formed by few ‘world metropoliss ‘ . He identifies four transnational classs which have of import influence on the development of multinational contemporaray ‘world metropoliss ‘ and their chracteristics.

‘ What they have in common is the fact that they are in one manner or other multinational ; the people involved are phsysically present in the universe metropoliss for some larger or smaller parts of their lives, but they besides have strong ties to some other topographic point in the universe ‘

( Hannerz 1996: 129 ) .

The first class is defined through the multinational companies. The metropoliss are Centres of planetary economic system, direction, finance, jurisprudence, accounting, communicating, information engineering, logistics, scientific discipline and higher instruction. In the countries of universe metropoliss people of high instruction with a corresponding career can be found and are seen as extremely nomadic persons. The 2nd class are the immigrants of ‘third universe ‘ states in topographic points of the ‘first universe ‘ ( e.g. the dominant civilization of Mexicans in Los Angeles and the dwellers of New York with carribean background ) .

The 3rd class consists of a comparative little portion of the poulation who therefore have a important influence on the universe metropoliss. It is them who are concerned with expressive civilization. To this field of expressive civilization assorted activities are counted. Such as art, manner, design, picture taking, literature, cooking, music and film production. Caused through these people many different tendencies and motions are germinating in universe metropoliss. The last class are the tourers who are non portion of the poulation but are present in lifting Numberss.

The planetary metropoliss are playing a cardinal function in the enlargement of cultural looks which are originated from the ‘third universe states ‘ as they can excite a wide acknowlegement and frailty versa. Which means for case that one time an immigrant civilization is dominantly conveying criminalism to a planetary metropolis it is acknowledged and spread through the assorted flows of civilization. And can be in return transformed to go a statement of life style. This explains for case the wide affinity towards ‘being a mobster ‘ amongst non merely lower category persons but even runing up to the high category persons of a metropolis. The transmutation of pure criminalism through the recognition of planetary metropoliss can therefore stimulate life styles of planetary subcultures.

Recapitulary universe metropoliss are non merely act uponing the economical gloabilsation but besides the planetary cultural flow. They have a important influence on hybridization of civilizations. Additionally their dwellers are exposed to a noumerous flow of planetary civilizations and different influences which in return make them build an individuality which is characterized by all kinds of planetary influences. Therefore the dwellers of universe metropoliss are more likely to be interested in and exposed to the same thoughts, goods, milieus, and elements of day-to-day life.

The planetary mass media

The electronic mass media and new communicating engineerings are every bit of import to understand the planetary societal and economic alterations. Harmonizing to Arjun Appadurai the societal dealingss in the modern-day age have been changed caused by media and effects of migration. They impact on the imaginativeness as constituent index of modern subjectiveness. Electronic media is transforming the field of traditional and aggregate media as it is a resource for the building of ‘ imagined egos and universes ‘ ( ct. Appadurai 1996:2f ) . The electronic mass media is lending to the self acknowledgment of world:

‘ Through such effects as the telescoping of intelligence and audio-video bytes, through the tenseness between the public infinites of film and the more sole infinites of picture observation, through the immediateness of their soaking up into public discourse, and through their inclination to be associated with glamor, cosmopolitanism and the new, electronic media ( whether associated with the intelligence, political relations, family-ife, or dramatic amusement ) tend to interrogate, subvert and transform other contextual literacies. ( … ) Always transporting the sense of distance between spectator and event, these media however compel the transmutation of mundane discourse. At the same clip they are resources for experiments with the ego devising in all kinds of societies, for all kinds of individuals ‘

( Appadurai 1996:3 ) .

The mass migration in connexion with the mass media amount of images, literature and perceptual experiences is the cause of abnormalities, as audience and images are in changeless circulation. Both ( images and audience ) are non able to be defined in mark groups which are easy connected to local, national or regional infinites. This nomadic relation between the mass media events and the migrating audience is seen as the nucleus of globalization and modernness. Migration has changed through mass media images and texts which frequently cross boundary lines. They can act upon the life in a different every bit good as in the native state and give motive to either leave or rejoinder to the topographic point of beginning. Through mass media imaginativeness becomes a corporate pattern and crosses national boundary lines which causes the emerging of multinational societies ( ct. Appadurai 1996: 4f ) .

As Benedict Anderson ( 1982 ) showed, the innovation of printing in connexion with capitalist economy caused that people which have ne’er seen themselves personally, to specify themselves as portion of one state. As the electronic media has spread across multinational boundary lines this procedure got amplified and is no longer merely go oning in national dimensions.Through mass media as movie or picture created corporate experiences can do the emerging of societies across national boundary lines ( ct. Appadurai 1996: 8f ) This can for case mean that caused by the mobility of movie German and Indian immature urban grownups can specify themselves as portion of the same planetary society and have the same corporate experience while watching it.

Nowadays the universe is an synergistic system of world-wide crossinvolvements. Earlier the contact between groups of people was bound by geographic, ecologic and active opposition. Cultural dealingss between far off topographic points were connected to the flow of goods and the traveling across long distances and caused by jobs of clip, infinite and engineering merely with immense attempts and high costs. ( ct. Appadurai 1996: 27f ) .In the last decades the development of engineering has caused a wholly new state of affairs of vicinity between far off topographic points which is at the same time characterized by placelessness.

The modern-day universe is characterized by rootlessness, disaffection and a psychological distance between groups and persons and contrary by electronical affinity. More than an irreversible ‘McDonaldization ‘ of the universe are planetary flows of people and things doing desire and fright. If a new cultural system emerges it is characterized by sarcasm and opposition. A cardinal sarcasm of planetary flows particularly in the amusement sector is that European chronologies are suspended and an interchangability of periods and attitudes emerges. The USA is no longer engineer of a universe system of images and imaginativenesss but a hub for the building of complex fanciful landscapes ( Appadurai 1996:29f ) .

Harmonizing to Appadurai in the current stage of globalization the imaginativeness has gained more significance and power and the mass media is showing the audience a steadily variying repertory of ‘ possible lives ‘ . Back in the yearss the illusion and imaginativeness was bound to certain patterns of individuals, countries, points in clip and topographic points. Through the last decennaries their significance has changed through the deterritorilization of individuals, thoughts and imaginativenesss. Phantasy has emerged to a scocial pattern as the ain life is invariably compared to other possibilities ( ct. Appadurai 1998: 21f ) . This new keyrole of imaginativeness in society has caused world-wide alterations in civilization.

‘ The universe we live in today is characterized by a new function for the imaginattion in societal life. To hold on this new function, we need to convey together the old thought of images, particularly automatically produced images ( in the Frankfurt school sense ) , the thought of the imagined community ( in Anderson sense ) , and the Gallic thought of the fanciful ( imaginaire ) as a constructed landscape of corporate aspirations, which is no more less existent than the corporate representations of Emile Durkheim, now mediated through the complex prism of modern media. The image, the imagined, the fanciful – these are all footings that direct us to something critical and new in planetary cultural procedures: the imaginativeness as a societal pattern ‘ ( Appadurai 1996: 31 ) .

The mass-medial spread imganations and thoughts are lending to a new power of imaginativeness in society. Consequently a new ethongraphy is needed which is less localised and investigates the influence of specific images of life through media ( ct. Appadurai 1998: 23f ) .

Recapitulating is to be said that the planetary mass media is transforming modern society and gives people form distant topographic points and cultures the possibility to experience the sense of community through the building and communicaton of images and narratives. A immature grownup in India can presents hold the same involvement like a immature grownup in Germany and frailty versa. They can experience the sense of belonging to the same subgroup or civilization and hence have the same involvements and desires. Even if they do non experience belonging to the same subgroups or cultures the mass-medial consequence causes a more unfastened and planetary manner of understanding the jobs and pleasances of a really distant person. It gives the possibility to understand instead than being loath through unfamiliarity, empowered through the pattern of imaginativeness.

The planetary web of communicating

Manuel Castells created the theory of an information society to depict the transmutation of society through technological revolution. As a farther development of idustrialism this construct can be described as ‘post-industrialism ‘ The post-industrialism is characterized by a engineering of production of cognition a certain signifier of information processing and a symbolic manner of communication.

Whilst the industrialism is focussed on making economic growing the post-industrialism is focussed on the technological development and accretion of knowledge.The paradigm of information engineering was shaped, steered and accelerated through the capitalistic reordering since the 1980 ‘s. the unifying society of this procedure of alteration is therefore capitalistic every bit good as informational. Hence Castel calls the freshly emerged system ‘ informational capitalist economy ‘ . All societeis are influenced by capitalist economy and information and many societes are already informational even if they have reacted otherwise to it. ( ct. Castells 2001: 13ff ) . The informational societies are characterized through the cardinal procedures of production of cognition, economic system, political and military power and media being transformed by the paradigm of information and being connected to the planetary web of wealth, power and symbols ( ct. Castells 2001:21. ) . One of the most of import features of an informational society is the basic web construction harmonizing to which Castells defines them as network-societies. ( Castells 2001: 22 ) . In the contemoprary age of information engineering the maps and procedures are progressively organized in planetary webs which connect hubs and persons from all over the planet but exclude immense sections of societies, parts and even whole states. Networks consist of assorted interrelated hubs. They are unfastened constructions which expand and simoultaneously integrate new hubs every bit long as they can pass on within the web. This means they portion the same codifications, values or purposes. A network-society is a really dynamic, unfastened system characterized through reclamation without loss of balance. The newtorks are of cardinal influence in capitalistic economic system, civilization, political system and administration of society and impact on governing power relationship. Thus the economic system is centrally built around webs of capital, direction and information and capitalist economy is structured around a web of planetary fiscal flows ( ct. Castells 2001: 528ff ) .

Besides the new engineerings of communicating are organized in webs. Constantly turning synergistic computing machine webs cause new ways of communicating and act upon our lives, but are besides formed from within them. Cultural patterns circulate in form of images, tones and texts in digital communicating webs and are modified harmonizing to the single imaginativeness and pre-condition ( ct. Castells 2001:2 ) . By utilizing the modern-day communicating engineering the integrating of assorted textual, unwritten and audiovisual communicating wonts are integrated into an synergistic web. This new possibility of interaction across a planetary web changes the status of communicating basically ( ct. Castells 2001:376 ) . Hence the web society has a strong impact on civilization.

Most connexions of the practical societies are every bit specialised and diverse to the physical webs. Internet user are linking on the footing of common values and involvements. The on-line ranks are every bit changing as the intersts of the users which causes ranks in many different online societies. Though practical webs have a batch in common with physical webs they follow different communicating and interaction forms. They are interpersonal societal webs which are non characterized by strong societal dealingss but largely through weaker dealingss, extremely diversifieyd and specialised but therefore do common support. Distances can be overcome with really low costs and the fast spreading mass-media is connected to personal communicating ( ct. Castells 2001:408ff ) . But there are regional differences sing the spread of cyberspace and entree to it. These factors are non merely different in many states but besides within states and influenced by scoial position, gender, age, topographic point of abode and income ( ct. Castells 2001:379 ) . The possibility of digital communicating is hence restricted to certain states and societal categories.

The acces to audiovisual intelligence, eductaion and amusement through the same media ( Internet ) is doing an assimilation of contents though they come from different beginnings. Assorted different cultural signifiers of look are mingled together doing less distinction between audiovisual and printed media, popular civilization, amusement and information ( ct. Castells 2001:423ff ) . The belonging to the digital webs is nowadays a cardinal demand for distributing personal messages.

The information-society is linking maps on a planetary footing. But simoultaneously infinites of segregation exist which makes the webs map in close relation to dealingss of power.

Saskia Sassen refers to the digital spread caused by segregation from these sort of webs. In planetary metropolitan countries resources, substructure and cardinal maps of the digital webs concentrate whereas rural countries are segregated and cut off. This leads particularly in states with a really high contrast of metropolitan and rural countries ( India, China, Nigeria ) to a variegation of society. The inernet gives the possibility to locally rooted young person to take part in a planetary cultural infinite and trade with planetary young person civilization or planetary film. In return young person which is segregated and cut off these metropolitian countries is excluded and forced to remain within their local infinite.

Common preferrences and involvements in narrative constructs

Through the extended and elaborate geographic expedition of the socio-economic factors civilization, cultural loanblends, globalization, planetary flows, planetary metropoliss, planetary mass-media and the planetary web of communicating it is really obvious that a modern-day interconnection of planetary procedures and socio-economic factors is doing people from really different topographic points to place with each other and to link into different subcultures and subgroups. This theory can hence be applied to Indian and German immature urban grownups who are influenced by all of these constructs. They are born into globalization and intercrossed civilizations and live in a universe of steadily lifting interconnection and exchange of cultural thoughts, images and texts. They are unfastened to place with and link to each other. As all of the above described constructs have to be regarded a batch of immature grownups particularly in India can non be seen as belonging to this group. Young grownups populating in rural countries are cut off at least one but in most instances several factors and can therefore non be taken into history for this survey.

However to convey the theoretical hybridisation of civilizations and the influences of globalization into a practical and utile pool of common thoughts of narrative constructs a quantitative survey is needed. This survey is designed to filtrate out the peculiar common evidences and involvements of the above described demographic and aims to construct a pool which can be used for constructs of indo-german cooperations in the province of narrative innovation. It is thought to give a get downing pool of common symbols involvements, thoughts and narrations which can be expanded through ongoing research and development. As described in the chapter before these common factors are extremely dynamic and quickly altering in the modern-day epoch of globalization. Therefore the result of this survey can merely be seen as a momentual image which has to be adapted and retested through clip. It displays the common evidences and involvements of a really certain coevals of immature urban grownups in a certain point of clip. These involvements and common evidences can alter quickly or easy with the on-going alteration of our universe and its societies. Nevertheless it covers the peculiar common evidences of a coevals which is most likely to maintain them as a basic construct of involvements thoughts and values for a clip span of several old ages and sometimes even their whole lives which will vouch that the result is utile and can be incooperated to constructs for indo-german coproduction narrations.

Taking the old chapter into history the modern urban film of India can therefore in its content of values and symbols non much differ signifier the modern urban film in Germany and should, interrupt down to its really basic narrative constructs resonate to both audience groups. An urban immature grownup in India and in Germany with acces and exposure to all of the old outlined socio economic factors is really likely to hold the same involvements and preferrences of narrative constructs. And can besides place with the same elements.

The questionnaire

As in the methodological analysis portion described the attack to place the common narrative prefernces and involvements of Indian and German immat


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