Corporate Social Responsibility Deals Marketing Essay

In April 1998, Virgin Atlantic came up with the new thought, to do people get the better of with their fright of winging and interestingly they name it “ FLYING WITHOUT FEAR ” . The class continuance is one twenty-four hours in which forenoon session is taken by virgin Atlantic air hose captain, who informs about flight safety, take-off and landing processs, every bit good as informing scholar ‘s to acknowledge the kind of noises that aircraft routinely make in these tactics.

Virgin Atlantic launched its ‘Flying Without Fear ‘ class on 4 April 1998, designed to assist people get the better of their anxiousnesss of winging. The one-day classs are held at Gatwick, Heathrow, Birmingham, Manchester, Luton, Newcastle, Southampton, Leeds-Bradford, Bournemouth, Edinburgh & A ; Glasgow airdrome. The classs consist of a forenoon session led by a Virgin Atlantic Captain who talks on flight safety, take-off and landing processs, every bit good as learning people to recognize the kind of noises that aircraft routinely make in these tactics.

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After lunch relaxation techniques are taught by Mr. David Landau. He inside informations the scholar ‘s about frights and phobic disorder with which he help people to command their fright, fix them to board a flight. Following all this the participants excessively have the chance to 45 proceedingss flight which added in twelvemonth 2003 in this plan. Boeing 737 ‘s aircrafts are specifically chartered for this class. With participants the other crew of virgin Atlantic accompanies them to back up them and relieve any sort of fright. The twenty-four hours terminal with debrief about station flight and all participants gets a free cadmium addressed by David Landau. This class is held at Gatwick, Heathrow, Birmingham, Manchester, Luton, Newcastle, Southampton, Leeds-Bradford, Bournemouth, Edinburgh & A ; Glasgow airdromes.

After tiffin David Landau teaches relaxation techniques. David negotiations in deepness about frights and phobic disorder and teaches the accomplishments to assist people larn to command their frights, fixing them for the flight. Following this, participants have the chance to travel on a 45 minute flight. This was a trade name new add-on to the programme in 2003. The aircraft used are Boeing 737 ‘s that have been chartered specifically for the class. The participants are accompanied on the flight by Virgin Atlantic captains, cabin crew and land staff, who can back up them and relieve any frights. The twenty-four hours ends with a station flight debrief and participants will have a free Cadmium specially compiled by David Landau.

This is designed in such a manner that participants are free to inquire any inquiry sing the class which creates ample of relaxation in their head and they enjoy the adventuresome twenty-four hours at most. This class has success rate of 98 % . Our crew provides friendly and excess attention towards our participants who distinguishes virgin Atlantic ‘s ‘Flying without Fear ‘ plan from remainder all other plan.

If the participants boards the virgin Atlantic flight after class so virgin Atlantics particular aid squad section will on manus aid with particular demand to run into their demand or anxiousnesss sing the flight. With all this ‘Flying without Fear ‘ channel is available onboard the aircraft, which self-narrated by David Landau, which help riders to loosen up. after the success of ‘Flying Without Fear ‘ the squad has launched at book named ” 101 of your inquiries answered ” which answered 101 inquiry which normally a rider has on his head while get oning for a flight. The book excessively has valuable information from cabin crew safety trainer ‘s desk, adept tips from air power experts and psychological tools to assist people battle their fright of winging.

The class has been designed to let plentifulness of clip for inquiries. This creates a really relaxed ambiance and participants are amazed at how much they enjoy the twenty-four hours. Statistically talking, the class has a success rate in surplus of 98 % .

What distinguishes the Virgin Atlantic ‘s ‘Flying Without Fear ‘ programme from other classs is the aftercare that participants will have. After the class, if participants take a flight with Virgin Atlantic, the Virgin Atlantic Special Assistance section will be onhand to assist with particular demands tailored specifically to their demands or anxiousnesss sing the flight. In add-on to this there is a ‘Flying Without Fear ‘ channel available onboard the aircraft, which is narrated by David Landau, who provides a familiar voice to assist loosen up the rider.

Virgin Atlantic late announced that following the success of its Flying Without Fear class the FWF squad hold brought out a book called – “ 101 of your inquiries answered ” . The book contains replies to 101 inquiries about winging, valuable information from a cabin crew safety trainer, top tips from air power experts and psychological tools to assist people battle their fright of winging.

Environmental and recycling programme

Virgin Atlantic ‘s Sustainability Challenge

Virgin Atlantic is taking appropriate steps to cut down environmental force per unit area by going a more efficient and environmental friendly concern, taking industry with practical and proficient steps, animating their crew and clients to assist them to accomplish their ends and nonsubjective to be more sustainable.

Virgin Atlantic ‘s Sustainability Challenge

Virgin Atlantic is committed to cut downing its environmental impact by going a more efficient concern, taking the industry to practical and proficient solutions and prosecuting, animating and authorising our staff and clients to assist us run into this challenge

In the air excessively company is seeking their best to utilize the resources and follow the operations in effectual and efficient mode to cut down the wastage and utilizing best possible method which does n’t harm the environment critically. Till day of the month makers are non able to develop any of the technological redresss to cut down the degrees of C emanations such as develop advanced aircraft or any alternate fuels.

In the air Virgin Atlantic is go oning to measure more efficient ways of runing its bing fleet of aircraft, until the makers can develop technological solutions to cut down C emanations such as advanced aircraft design or commercially feasible and genuinely sustainable alternate fuels.

Company is seeking their best that in aircraft they do n’t transport any excess weights as the fuel ingestion of the aircraft is depend on weight of aircraft every bit good. Now company is demoing its cardinal consideration in developing new onboard merchandise and services and working difficult to happen out the replacing of current stuff used to do aircraft to lighter weight stuff which will assist to cut down the fuel ingestion due to which C emanation produced by aircraft would be less. In 2009, company had set a mark of cut downing their aircraft weight by one metric ton per aircraft.

Puting our planes on a diet – We ‘ve besides been working difficult to take any immaterial weight from our aircraft. Weight ( and the fuel needed to wing it about ) is now a cardinal consideration in developing new onboard merchandises and services, and happening lighter-weight options to bing stuffs can add up to considerable emanations decreases over the class of a twelvemonth. We have set a mark of taking one metric ton per aircraft this twelvemonth entirely.

In 2009, company had ordered 15 new 787 Dreamliner aircrafts whose fuel ingestion is 27 % less per rider than A340-300 which would be shortly replaced by Boeing 787 aircraft as this aircraft got new engineering engine & A ; system, lighter weight and advanced aeromechanicss. This alteration will assist the company to accomplish their end to diminish efficiency per gross of fuel by 30 % , 2020. ( http: //www.guardian.co.uk/business/2010/jul/18/boeing-dreamliner-airline-industry )

Cleaner planes – We have ordered 15 new Boeing 787 Dreamliner which burn around 27 % less fuel per rider than the A340-300 they will replace due to new engines, less weight, more efficient systems and advanced aeromechanicss. This will assist us to accomplish our mark of bettering our fuel efficiency per gross metric ton kilometer by 30 % by 2020.

Virgin Atlantic air passages were the first company in the air passages industry who used the biofuel which is made by blending of coconut oil and coco de macao nuts, in its commercial flight 747 in February 2008. As biofuel do n’t bring forth C. Presentation of biofuel flight was done by the Boeing Virgin Fuels and GE Aviation, engine maker. ( http: //www.guardian.co.uk/environment/2010/jan/08/aviation-industry-green )

Biofuel presentation – In February 2008, we operated a biofuel presentation flight with Boeing, Virgin Fuels and engine maker GE Aviation. This was a universe foremost flight utilizing biofuel by a commercial air hose.

On the land

All of the electricity we purchase to run our cardinal office sites is from renewable beginnings and we are looking into widening this across all of our land operations. We have set a mark of onsite coevals of 100 % of our electricity for our chief UK sites by 2020 and cut downing our energy ingestion by 10 % by 2020.

We are besides working hard to cut down our ingestion of natural resources where we can and so hold set marks to cut down our H2O ingestion by 10 % , and our paper ingestion by 25 % , both by 2012.

Virgin Atlantic has a well-established recycling strategy at all of our office locations and guarantee that waste from our technology installations is disposed of in the appropriate mode. We are now having how our off-aircraft waste is dealt with and have set a mark to merely 50 % of our waste will travel to landfill by 2012.

We are working to animate and prosecute our clients on the topic of clime alteration, to authorise them to understand what they an do to cut down the impacts of their life style on the environment. To that terminal we have launched our Gold Standard C beginning strategy in 2007 which our staff and clients can acquire involved in on our web site and onboard our planes.

We are besides reexamining our key merchandises and providers to measure where we can supply more sustainable merchandises as portion of our award winning service. For illustration we switched all of our java and tea to Fairtrade onboard our aircraft last twelvemonth.

Richard Enterprises

Travel Profits – Sir Richard Branson has committed all of his net incomes from the Virgin Group ‘s conveyance involvements, including Virgin Atlantic and Virgin Trains, over the following 10 old ages. The financess will be invested in strategies to develop new renewable engineerings, through an investing group called Virgin Fuels.

$ 25 Million Prize – Sir Richard and Al Gore have set up a planetary scientific discipline and engineering prize – The Virgin Earth Challenge – to promote technological promotions for the good of world. The award will be awarded to the person or group who is able to take one billion metric tons of nursery gases from the ambiance.

hypertext transfer protocol: //www.business-humanrights.org/Categories/Individualcompanies/V/VirginAtlanticjointventureVirginGroupSingaporeAirlines

Sir Richard Branson invested ?1.6bn to contend against the planetary heating in 2006.

Branson makes $ 3bn clime pledge

Writer: BBC

Dated: 21 Sep 2006

Sir Richard Branson is to put $ 3bn ( ?1.6bn ) to contend planetary heating. The Virgin foreman said he would perpetrate all net incomes from his travel houses, such as air hose Virgin Atlantic [ joint venture Virgin Group & A ; Singapore Airlines ] and Virgin Trains, over the following 10 old ages… The financess will be invested in strategies to develop new renewable energy engineerings, through an investing unit called Virgin Fuels.

Sir Richard Branson is to put $ 3bn ( ?1.6bn ) to contend planetary heating.

The Virgin foreman said he would perpetrate all net incomes from his travel houses, such as air hose Virgin Atlantic and Virgin Trains, over the following 10 old ages.

“ We must quickly ablactate ourselves off our dependance on coal and fossil fuels, ” Sir Richard said.

The financess will be invested in strategies to develop new renewable energy engineerings, through an investing unit called Virgin Fuels.

One of the UK ‘s best known enterprisers, Sir Richard made the proclamation in New York on the 2nd twenty-four hours of the Clinton Global Initiative, an one-year conference hosted by former US President Bill Clinton.

Sir Richard, 56, said that conveyance and energy companies “ must be at the head of developing environmentally friendly concern schemes ” .

hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/5368194.stm

10 grand 2010

Virgin Atlantic today launched a ?100,000 charity undertaking to back up 1,500 female parents in get downing up their ain concerns in developing communities. The ‘Work Wonders ‘ run, created with charity spouse Free The Children, will supply adult females in Kenya, India and China with entree to tools and preparation, enabling them to bring forth their ain incomes.

Thousands of the air hose ‘s staff will be challenged with raising ?100,000 via a figure of activities over the following 12 months, from organizing a bar baking competition, to hosting a charity race dark for providers, to mounting Mount Fuji.

Steve Ridgway, Chief executive of Virgin Atlantic said: “ We have ever taken an active function in the sustainability of communities in the development states that we fly to. Work Wonders is a antic enterprise that all of our staff can truly acquire involved in which will let everyone to work together to do a existent difference in these communities. ”

With most developing communities trusting on labor-intensive agribusiness for their cardinal beginning of income, Virgin Atlantic ‘s undertaking aims to up-skill female parents supplying them with resources including run uping machines, bee maintaining equipment and farm animal.

In add-on, the charity will besides supply adult females with fiscal literacy workshops, concern preparation and ‘micro ‘ concern loans to supply some fiscal stableness in the longer term. In back uping these enterprises Virgin Atlantic believes that kids could be less relied on to lend to their households ‘ fundss.

Many adult females shacking in Kenya in the Massai Mara generate an one-year income of about ?410. The below figures exemplify merely how far these parts can travel ;

A· ?64 will give a female parent the agencies to get down a honey concern

A· ?80 will give a female parent the agencies to get down a concern in frock devising

A· ?33 will give a female parent a caprine animal to engender for milk, nutrient and trade.

This undertaking is of import to the air hose, which believes alternate income enterprises such as these are indispensable in poorness relief. Through these, parents are given the instruction, accomplishments and tools to prolong their incomes, interrupting the rhythm of poorness one time and for all.

Steve Ridgway said, “ My visit to the Kenyan small town of Sikirar in February enabled me to witness first manus the benefits runs such as this have on the communities involved. It allowed me to see these alternate income undertakings and how far they go in authorising grownups to happen more profitable and honoring work chances. I am looking forward to seeing how this undertaking farther enables these communities to go more sustainable. ”

hypertext transfer protocol: //www.virgin-atlantic.com/en/gb/allaboutus/communityinvestment/index.jsp

HOW BIG IS VIRGIN ATLANTIC ‘S CARBON FOOTPRINT?

air hose is offering long distance flights to USA, the Caribbean, Africa, Middle East, Asia and Australia in which virgn Atlantic green goodss tonss of CO2.virgn Atlantic is seeking to cut down its CO2 part as it knows how much it presently contribute it.

virgn Atlantic is been working with emanations specializers CICS and Environ to cut down the emanation by both aircraft. In twelvemonth 2006/07 CO2 part were: –

AIRCRAFT OPERATION ( includes all jet fuel uploaded onto aircraft no affair burned in air or during taxi-ing ) –

4.767 million metric tons of CO2.

Land OPERATION ( includesstaff travel to and from work, concern travel by auto and plane, plus energy consumed at its

UK offices and airdocks, besides taking into history the electricity they buy from renewable beginnings ) -26,600 metric tons

of CO2.

WHAT ARE WE GOING TO Make ABOUT IT?

virgn Atlantic has planned a agenda to cut down its impact on enviroment across many countries non merely in cut downing CO2 degrees.

some tough marks set by them are:

From 2007 to 2020 the fuel efficiency to be 30 % more.

By 2012 energy ingestion on land degree energy ingestion reduced by 10 % .

by 2020,20 % decrease in energy ingestion from land operations.

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