Change Management Process And Basic Needs Management Essay

Change as we call it is rather inevitable and it is really necessary in today ‘s fast changing environment and competition. Organizational alteration direction is focused at when large alterations need to take topographic point. There are legion alteration direction theoretical accounts that can be used by companies today in order to successfully implement the alteration and run into its aims. The Kurt Lewin Model is an old theoretical account still used today.

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Change direction purposes at conveying better consequences than those presently experienced. In alteration direction one understands that there are better ways of executing a peculiar undertaking in an effectual and efficient mode while run intoing all the clients ‘ outlooks and criterions of public presentation. So we can utilize the ADKAR theoretical account here to pull off alteration.

Change direction theory has 5 rules based upon it like:

At first we see that people display and show different reactions to alter as each person is different and alone in their ain manner.

Second people strive to run into their basic needs regardless of their stature, business or life criterions.

Third for each of the alteration to take topographic point the individual has to free something ab initio to assist do the execution of the alteration successful.

All the people put in varied sums of attempts for the alteration as per their perceptual experience so the alteration activity needs to be realistic in nature.

Change brings with it fear and a feeling of misgiving so change direction can merely take topographic point if these people face their frights.

These five rules need to be implemented decently by the company to really do the alteration procedure executable and successful.

Change direction requires acceptableness from all the concerned stakeholders as it can non win by credence of one but by merely a corporate attempt of many. ( Change Management 100 Success Secrets )

“ A good hockey participant plays where the Puck is. A great hockey participant plays where the Puck is traveling to be ” Wayne Gretzky, Canadian ice hockey participant

Change Management ( 2008 )

Literature Review

Kurt Lewin Change Management Model

In 1947 Kurt Lewin proposed a three phase theory of Change which is really relevant boulder clay day of the month and most newer theoretical accounts are rather based on this theoretical account. The three phases are:

Unfreeze – This is the most critical phase as it involves fixing oneself before a alteration is implemented. It involves understanding that a alteration needs to take topographic point and the employees need to acquire out of the comfort zone. A deadline needs to there to which some reward/punishment is linked to actuate the people to travel for the alteration and accept it. So unfreezing one-self and seeing the built-in advantages outweighing the disadvantages lead to a successful alteration. This refers to another Kurt Lewin ‘s theory called the Force Field Analysis.

So as per the Force Field Analysis if the pros outweigh the cons so change can take topographic point swimmingly as it acts as a forcing factor but if non so there is opposition which can be damaging to the aim and intent of the alteration.

We can really take a practical illustration to exemplify the above diagram in a better place in the instance of Tata motors in the Analysis subdivision.

Change – So the following phase is the passage phase where the alteration really happens. Here we see people have suppressions as they are diffident of the consequences or effects from the alteration procedure are taking topographic point within the organisation. Certain factors like preparation, ushers and wise mans can be used to do the acquisition procedure easier and faster as it helps the people to accommodate and understand the aim and principle for the alteration activity. Through self engagement and proper communicating one can promote the alteration to take topographic point in an easier manner.

Freeze – This phase is besides called the refreezing phase as it involves if there is stableness after the alteration has really occurred. Peoples now tend to accommodate and accept the alteration and it becomes a portion of their day-to-day modus operandi. Change is a uninterrupted procedure and shortly after the execution of the alteration the following alteration procedure starts away at any point and can complete at any point of clip. ( Kurt Lewin Change Management Model ( 1947 ) )

ADKAR: Simple, Powerful, Action Oriented Model for Change

This theoretical account was developed by Jeff Hiatt, CEO of Prosci Change Management and it was foremost published in 2003. This theoretical account tells us that organisational alteration can win when each of the single members of the organisation passage through the alteration direction procedure.

There are five stairss in this theoretical account:

Awareness of the demand for alteration – This involves understanding why a peculiar alteration is necessary is the primary facet of a successful alteration. We here find out the principle and demand behind the alteration. So the employee will to the full understand why alteration is necessary.

Desire to take part in and back up the alteration – Here the employee needs to do a personal determination to back up the alteration and take part in the alteration. Merely when the individual is confident and convinced that the alteration is indispensable so merely will he take part in the alteration activity. Proper incentives need to be formulated in order to actuate the individual non to discourage from the way of alteration.

Knowledge on how to alter – This is the 3rd phase of the theoretical account in which cognition about the alteration can be imparted through preparation, mentorship and other educational methods. Two types of cognition demands to be addressed:

cognition on how to alter ( things to be done during the passage or the clip during which the alteration is being implemented ) and

cognition on how to execute after the alteration activity is implemented.

Ability to implement required accomplishments and behaviours – In this portion of the edifice block Ability is referred to the difference between theory and pattern. Once cognition on how to alter is in topographic point so this is the theory being referred to and so comes the practical facet which is the existent public presentation of the person. This is a clip conduming procedure and can be successfully implemented through pattern, training and feedback.

Support to prolong the alteration – In the concluding phase of the theoretical account there is an indispensable constituent in which attempts made by the person to prolong the alteration are pressed upon. Here it is ensured that alterations made stay in topographic point and that the employee does non steal back to his old ways which can be ensured through positive feedback, wagess, acknowledgment, mensurating public presentation and taking disciplinary actions. ADKAR Model of Change ( 2003 )

Kotter ‘s 8 stairss for Leading Change

Dr. John Kotter developed the 8 stairss to alter which can assist organisations to avoid failure and be proactive to alter. They are:

Acting with Urgency – It refers to designation of the job and crisis countries in respects to the company, market and the competitory forces.

Developing the Steering Coalition – Form a squad of employees who would be responsible to manage the alteration attempts in a corporate mode.

Developing a Change Vision – This measure involves making a vision and explicating the schemes to accomplish the vision.

Communicating the Vision buy-in – There needs to be clear communicating between the employees and the vision and the agencies to accomplish it both need to be known by all the employees while maintaining the squad as the beginning of illustration.

Empowering wide based action – Use varied hazardous thoughts, non-traditional agencies and other techniques non in the book to take all the obstructions to the alteration.

Generating short term wins – Visible betterments need to be planned and all the officeholders should be punctually rewarded for their attempts.

Do non allow up – To alter all the systems, constructions and policies new employees possibly needed to be recruited, old 1s removed and other promoted to run into the vision by besides seting in new undertakings, thoughts, work forms, etc.

Make alteration stick – Use the leaders in the organisation to demo its employees the benefits of the alteration activity in both qualitative and quantitative footings so that people do non stray from the alteration activity. Kotters 8 stairss of alteration ( 2005 )

Beckhard & A ; Harris Change Formulae

In 1987 Beckhard and Harris developed the Change equation which helps the organisation to place all the possibilities to alter. The alteration equation propounded is:

D x V x F & gt ; R


Dissatisfaction x Vision x First steps & gt ; Resistance to Change

All the three constituents must be present in congruity in order to get the better of opposition to alter. Dissatisfaction with the current occurrences, Vision of what is to come in the close hereafter, and the way/direction/First stairss to make or accomplish this vision should wholly be at that place to drive the opposition to the alteration activity. Beckhard and Harris ‘s Change Equation ( 1987 )


Tata Motors

Jaguar Cars Limited and Land Rover, based in the UK, are one of the key planetary car big leagues companies that are engaged in fabricating luxury athleticss barrooms and athleticss autos that cater to the premium terminal of the market. On June 22, 2008 ; Tata Motors, India ‘s largest car company, acquired the Jaguar Land Rover concerns from Ford Motor Company for a net consideration of US $ 2.3 billion. ( Press Release: 2nd June, 2008 )

But merely instantly after the acquisition ; the planetary fiscal sector collapsed and squeezed out planetary liquidness. The attendant deficiency of entree to recognition and working capital, along with the meteorologic rise in trade goods and fossil fuel monetary values, has an unprecedentedly annihilating consequence on the planetary automotive sector. All the car companies, difficult hit by the crisis, posted major operating losingss. Two of the three major U.S. auto shapers, General Motors and Chrysler, filed for bankruptcy.

Jaguar Land Rover was hit hard in the 2nd half of the twelvemonth ended 31st March 2009. In the U.S, Europe and Japan, gross revenues of new autos have declined by 16 % in the 2nd half of the twelvemonth. Stimulus bundles designed to rekindle demand were merely partly successful. The volumes at JLR over the 10 months post acquisition reduced by 32 % as compared to the comparable period in the old twelvemonth ensuing in a Loss before revenue enhancement of GB ? 281 million.

Europe was in stagnation. This was a major concern for the Tatas since it is a large market for Jaguar Land Rover. By the terminal of January 2009, Tata Motors had US $ 2 billion outstanding as respects the span loan. Furthermore, JLR required extra investings, that excessively rapidly, in order to prolong its operations that were firing hard currency at that occasion. Terming the acquisition as “ irrationally ebullient “ , critics started oppugning the principle for the company ‘s move

To intensify the company ‘s sufferings, the commercial launch of Tata Motor ‘s little auto Nano required much more clip than anticipated. “ The Nano was ever more than merely a auto. It was Tata group supremo Ratan Tata ‘s dream undertaking to convey an low-cost transit solution within range of the multitudes. The promise of a little auto priced at Rs. 1 hundred thousand had fired the imaginativeness of an full state and the planetary automotive industry ” ( Forbes )

Faced with the altered kineticss of the new concern environment, the company adapted its productive theoretical account every bit good as net income scheme to react to the demand of the hr.

Prompt action was taken to cut down stock list, better working capital, cut down investings and paysheet costs including more than 2000 occupation losingss. Transition enterprises were undertaken in selling, client funding support, IT and related substructure.

The company appointed KPMG International and besides Roland Berger Strategy Consultants to propose appropriate action programs to cut down costs at the two trade names.

It retrenched 2,200 employees of JLR since it took over the direction of JLR. The move was in crisp contrast to the good entrenched concern patterns followed by the Tata Group where no employees are retrenched. The company to procure flexible agreements with the work force in the UK. Tata Motors had Rs 191 crore in employee separation costs at JLR during the twelvemonth ended 31st March 2009

The company finalized warrant agreements to entree a ?340 million loan approved by the European Investment Bank. These financess will be used to develop new engineerings for JLR.

The Company prepaid portion of the said installation out of returns of a Rights Issue and certain divestments and the balance outstanding as on March 31, 2009 was US $ 2.02 billion. For refund of the said sum, the Company in May 2009 raised resources through farther divestments and issued Secured Non-Convertible Credit Enhanced Rupee Debentures in four tranches, holding tenors upto 7 old ages, aggregating Rs.4,200 crores on a private placement footing. The balance installation of US $ 1 billion was rolled over and guaranteed by the Company, by widening the concluding adulthood upto December 2010.

New launches were planned. Range Rover Evoque is to be launched in summer of 2011.

With a position to capitalise on the turning demand for luxury autos in China, the company gave a major push to scheme for China and besides explored possible assembly in India

Tata Motors non-executive frailty president Ravi Kant was quoted as stating: “ A batch of restructuring has happened at JLR but these are early yearss. We will go on with the cost decrease steps. ( Press Meet, November 2010 )

Tata Motors Group CEO and Managing Director Carl-Peter Forster said, “ We are concentrating on cut downing costs and selective hiring for JLR. ” ( Hindu )

While gross revenues of JLR, along with that of the Indian commercial vehicle section significantly reduced in 2008-09 during the planetary meltdown, ensuing in a amalgamate loss for the company, all these sections registered an impressive recovery in 2009-10, an event that vindicated the sound basicss of the Company ‘s longer-term schemes.

The resurgence of Jaguar Land Rover was important in April 2010 with planetary unit gross revenues of the two British trade names turning 61 per centum, compared with the same month the twelvemonth earlier. ( Automotive News Europe )

Beginning: Tata Motors Press Meet

The attempts bore fruit when Tata Motors Limited posted a more than 100-fold addition in net income for the second-quarter ended 30th September 2010. Group net income, including Jaguar Land Rover, reached 22.2 billion rupees ( $ 502 million ) in the three months through September, compared with 218 million rupees a twelvemonth before. This was attributable to planetary economic recovery, turning Chinese and US demand. ( India Watch ) Jaguar Land Rover reported a net income after revenue enhancement of ?238 manganese for the one-fourth stoping Sept 2010.

In a clip span of 18 months after the coup d’etat, Tata Motors was able to turnaround the JLR narrative, following a scheme of cost-cutting and forcing gross revenues. ( MSN News )

While JLR turnaround has been achieved, the worsening gross revenues of the Nano, the universe ‘s cheapest auto, continue to a major challenge for Tata Motors.

For Nano, once more, flexible to alter, the company has initiated a pan-India run in order to advance and market the auto. The scheme is to make out to that category of purchasers who were the original mark base of the company. Senior executives at Tata Motors are closely following pro-active steps to make out to clients. These include guaranting better coordination between Bankss and clients, easing affiliations with regional finance establishments and opening newer channels to make out to the end-consumer, among several others. However these attempts are yet to bear fruition. ( Rediff )


We can see how the Force Field Analysis can be used in the analysis of the Tata Mators instance:

Eliminates Mistakes


Directors unhappy with “ clerical ” work


Faster executing of administrative work


Requires trained people


Online certification eliminates the usage of paper


Some of the activity costs displacement to high paid staff


Reduces need for clerical staff


Cost of extinguishing clerical staff


Increase Control and audit capablenesss


Start up costs


Entire 10 Entire 8

From the above illustration we can clearly see that the advantages outweigh the disadvantages therefore change can me perchance be implemented. Successful execution of alteration is achieved by either doing the drive forces strong or by doing the preventative forces weak.

After all these theories we can besides look into some of the facts stated in respects to alter direction by research bookmans in their documents.

As per the findings of the paper “ Cipher in charge: Distributed Change bureau in Healthcare ” we can clearly see that the writers that in complex organisations where a formal construction and environment is non present a more of a “ distributed alteration bureau ” can be established where little squads and groups are formed. These squads have a wider range of functions with distributed duty among all the stakeholders which was possible due to the alteration ends. Here cipher was watching over the other therefore alteration was a batch voluntary. This is a good attack for such organisations to undertake with alteration.

This construct could hold been used by Tata Motors besides to assist in affecting all the degrees of direction to acquire the due turnaround scheme in a faster and better mode. Cipher in charge: Distributed alteration bureau in health care ( 2009 )

Another paper on alteration direction in a dynamic concern procedure tells us that we can do the executing of any concern procedure flexible and adaptable to any state of affairs through the alteration direction technique. Run clip alteration direction package ‘s are used to do all the concern processes in a company flexible and dynamic therefore assisting get by up with the demand for alterations even after the new procedure has been implemented.

Change Management in Dynamic Business Process ( 2010 )

Prof. Robert E. Ledez in his paper has shown alteration in a wholly different image. Harmonizing to him employees perceive alteration with a really negative intension and frequently associate it to downsizing, paycuts, layoffs and resettlement. So the employees need to change their mentality and enable alteration to take topographic point as in this competitory and of all time changing universe alteration needs to take topographic point in all signifiers like new engineering, new thoughts, inventions, structural alterations and others.

Change Management: Geting A Tuned Up Organization

“ Kaizen ” means uninterrupted betterment of productiveness and quality which depends on the engagement degree of the full work force. This is a low-priced attack to productiveness and quality betterment. Kaizen is applicable non merely to the fabrication sector but besides to the service sector, public organisations, and non-profit organisations. Kaizen is one of most critical constituents of Nipponese industrial support in developing states.

Introducing Kaizen ( 2009 )

In the reappraisal article of Asiatic Journal of Management Research it has explained alteration direction as one that incorporates the tools of the company which can be utilized to assist persons to do winning personal developments ensuing in the acceptance and realisation of alteration. The construct of alteration is non new to Indians, because alteration direction programmes were conducted for Curates in the Indian authorities and civil service officers during the 1980s.

Change should be implemented swimmingly while accommodating all concerned stakeholders through planning, thought coevals, sharing of information, readying, rating, and reenforcing. There has to be the human resource as the anchor of this alteration. Implanting Change ( 2010 )

In the research paper Getting Organizational Change Right in Public Services: the Case of European Higher Education has thrown light towards the demand or demand of organisational alteration and the manner to pull off this alteration. Change for the interest of alteration can be damaging to the organisation so we can utilize the By ‘s theoretical account developed in 2007 called the witting V/s unconscious alteration direction theory which brings in successful organisational alteration.

The principle for the theoretical account is that most employees will recognize that alteration enterprises are put frontward and drilled into by personal involvements, self saving, indecisiveness, deficiency of cognition and incompetency instead than by demand, cognition, pick, competency, consciousness and what is in the best involvement of the sector and its stakeholders. Journal of Change Mangement ( 2008 )


Actually in Kaizen ( kai means alteration ) and ( zen mean for good ) which is really relevant for all organisations today. The participative attitude of all the employees in any hierarchy can be used to happen out different varied suggestions with respects to alter in all the countries of the concern.

Change Management is a really evoking country and its necessity additions as the current economic and planetary clime demands changeless development and alteration if companies want to thrive and turn. The technological innvovations, merchandises and lifting planetary competition will merely enable the alteration that will be needed in order to vie. One can non pull off the past but can certainly take charge of the hereafter.

In a book on pull offing alteration we see that organisations of today need to place the accomplishment set required to command, program and pull off the alteration activity. The employees need to find the aims, range, and the way of alteration and so explicate a structured execution program to get by with all the alterations in the competitory environment.

Pull offing Change ( 1991 )

In this book we see that today externally we find ourselves in an unpredictable economic system with disruptive markets, self overshadowing engineering and dramatic demographic tendencies which makes alteration imperative. It says that there needs to be a procedure of alteration in which there are Input signals are seen so scheme formulated, Transformation procedure and so Output is derived for the alteration activity. Through a proper strategic purpose can alter be formulated.

Pull offing alteration ( 2004 ) Strategic Intent ( 1989 )

This book talks a batch about alteration and clip period for alteration. It tells that organisations should concentrate on certain things for success like:

Do n’t Delay the alteration activity as clip and surge delay for no adult male.

Change Today and non Tomorrow as there may be no tomorrow if the job escalates.

Do non allow Bureaucracy impede alteration.

Change is for the good and is possible through proper communicating.

Change is simple but needs to be adapted good for consequences.

By Reinventing and Shifting the organisation one can cover with all the resistances to alter.

If we monitor the market and the environment we can expect and calculate alteration easy.

Harvard Business School ( 2007 )


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