An initial public stock offering


An initial public stock offering ( IPO ) referred to merely as an “ offering ” or “ floatation, ” is when a company issues common stock or portions to the populace for the first clip. They are frequently issued by smaller, younger companies seeking capital to spread out, but can besides be done by big privately-owned companies looking to go publically traded.

In an IPO the issuer may obtain the aid of an underwriting house, which helps it find what type of securityto issue ( common or preferred ) , best offering monetary value and clip to convey it to market.

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An IPO can be a hazardous investing. For the single investor, it is tough to foretell what the stock or portions will make on its initial twenty-four hours of trading and in the close hereafter since there is frequently small historical informations with which to analyse the company. Besides, most IPOs are of companies traveling through a ephemeral growing period, and they are hence capable to additionaluncertainty sing their hereafter value.


IPOs by and large involve one or more investing Bankss as “ investment bankers. ” The company offering its portions, called the “ issuer, ” enters a contract with a lead investment banker to sell its portions to the populace. The investment banker so approaches investors with offers to sell these portions.

The sale ( that is, the allotment and pricing ) of portions in an IPO may take several signifiers. Common methods include:

  • Best attempts contract
  • Firm committedness contract
  • All-or-none contract
  • Bought trade
  • Dutch auction
  • Self distribution of stock

A big IPO is normally underwritten by a “ mob ” of investing Bankss led by one or more major investing Bankss ( lead investment banker ) . Upon selling the portions, the investment bankers keep a committee based on a per centum of the value of the portions sold. Normally, the lead investment bankers, i.e. the investment bankers selling the largest proportions of the IPO, take the highest commissions-up to 8 % in some instances.

Multinational IPOs may hold every bit many as three mobs to cover with differing legal demands in both the issuer ‘s domestic market and other parts. For illustration, an issuer based in the E.U. may be represented by the chief merchandising mob in its domestic market, Europe, in add-on to divide mobs or selling groups for US/Canada and for Asia. Normally, the lead investment banker in the chief merchandising group is besides the lead bank in the other merchandising groups.

Because of the broad array of legal demands, IPOs typically involve one or more jurisprudence houses with major patterns in securities jurisprudence, such as the Magic Circle houses of London and the white shoe houses of New York City.

Normally, the offering will include the issue of new portions, intended to raise new capital, every bit good the secondary sale of bing portions. However, certain regulative limitations and limitations imposed by the lead investment banker are frequently placed on the sale of bing portions.

Public offerings are chiefly sold to institutional investors, but some portions are besides allocated to the investment bankers ‘ retail investors. A agent selling portions of a public offering to his clients is paid through a gross revenues recognition alternatively of a committee. The client pays no committee to buy the portions of a public offering ; the purchase monetary value merely includes the constitutional gross revenues recognition.

The issuer normally allows the investment bankers an option to increase the size of the offering by up to 15 % under certain circumstance known as the greenshoe or overallotment option.

Business rhythm

In the United States, during the dot-com bubble of the late 1990s, many venture capital driven companies were started, and seeking to hard currency in on the bull market, rapidly offered IPOs. Usually, stock monetary value spiraled upwards every bit shortly as a company went public. Investors sought to acquire in at the ground-level of the following possible Microsoft and Netscape.

Initial laminitiss could frequently go nightlong millionaires, and due to generous stock options, employees could do a great trade of money as good. The bulk of IPOs could be found on the Nasdaq stock exchange, which lists companies related to computing machine and information engineering. However, in malice of the big sums of fiscal resources made available to comparatively immature and unseasoned houses ( frequently in multiple unit of ammunitions of funding ) , the huge bulk of them quickly entered hard currency crises. Crisis was peculiarly likely in the instance of houses where the initiation squad liquidated a significant part of their interest in the house at or shortly after the IPO ( Mudambi and Treichel, 2005 ) .

This phenomenon was non limited to the United States. In Japan, for illustration, a similar state of affairs occurred. Some companies were operated in a similar manner in that their lone end was to hold an IPO. Some stock exchanges were set up for those companies, such as Osaka Securities Exchange.

Possibly the clearest bubbles in the history of hot IPO markets were in 1929 and 1989, when closed-end state fund IPOs sold at tremendous premiums to net plus value. What makes these bubbles so clear is the ability to compare market monetary values for portions in the closed-end financess to the value of the portions in the financess ‘ portfolios. When market monetary values are multiples of the underlying value, bubbles are likely to be happening.


A venture capitalist named Bill Hambrecht has attempted to invent a method that can cut down the inefficient procedure. He devised a manner to publish portions through a Dutch auction as an effort to minimise the utmost underpricing that investment bankers were fostering. Investment bankers, nevertheless, have non taken to this scheme really good. Though non the first company to utilize Dutch auction, Google is one established company that went public through the usage of auction. Google ‘s portion monetary value rose 17 % in its first twenty-four hours of trading despite the auction method. Percept of IPOs can be controversial. For those who view a successful IPO to be one that raises every bit much money as possible, the IPO was a entire failure. For those who view a successful Initial public offering from the sort of investors that finally gained from the underpricing, the IPO was a complete success. It ‘s of import to observe that different sets of investors bid in auctions versus the unfastened market-more establishments command, fewer private persons command. Google may be a particular instance, nevertheless, as many single investors bought the stock based on long-run rating shortly after it launched its IPO, driving it beyond institutional rating.


The underpricing of initial public offerings ( IPO ) has been good documented in different markets ( Ibbotson, 1975 ; Ritter 1984 ; Levis, 1990 ; McGuinness, 1992 ) . While Issuers ever try to maximise their issue returns, the underpricing of IPOs has constituted a serious anomalousness in the literature of fiscal economic sciences. Many fiscal economic experts have developed different theoretical accounts to explicate the underpricing of IPOs. Some of the theoretical accounts explained it as a effects of deliberate underpricing by issuers or their agents. In general, smaller issues are observed to be underpriced more than big issues ( Ritter, 1984, Ritter, 1991, Levis, 1990 ) Historically, IPOs both globally and in the United States have been underpriced. The consequence of “ initial underpricing ” an IPO is to bring forth extra involvement in the stock when it foremost becomes publically traded.

The danger of overpricing is besides an of import consideration. If a stock is offered to the populace at a higher monetary value than the market will pay, the investment bankers may hold problem run intoing their committednesss to sell portions. Even if they sell all of the issued portions, if the stock falls in value on the first twenty-four hours of trading, it may lose its marketability and therefore even more of its value.

Investing Bankss, hence, take many factors into consideration when pricing an IPO, and effort to make an offering monetary value that is low plenty to excite involvement in the stock, but high plenty to raise an equal sum of capital for the company. The procedure of finding an optimum monetary value normally involves the investment bankers ( “ mob ” ) set uping portion purchase committednesss from taking institutional investors.

Issue monetary value

A company that is be aftering an IPO appoints lead directors to assist it make up one’s mind on an appropriate monetary value at which the portions should be issued. There are two ways in which the monetary value of an IPO can be determined: either the company, with the aid of its lead directors, fixes a monetary value or the monetary value is arrived at through the procedure of book edifice.

Note: Not all IPOs are eligible for bringing colony through the DTC system, which would so either necessitate the physical bringing of the stock certifications to the glade agent bank ‘s custodian, or a bringing versus payment ( DVP ) agreement with the merchandising group securities firm house.

5 New IPO guidelines of SEBI

SEBI had issued new guidelines for new IPOs. The new guidelines of Applications Supported by Blocked Amount ( ASBA ) allows investors to use for an IPO, maintaining the application money in their bank histories till the finalization of the allocation.

20 Microns Ltd is set to go the first company to come out with an initial populace offer ( IPO ) through the new Securities and Exchange Board of India ( SEBI ) guidelines of Applications Supported by Blocked Amount ( ASBA ) .

“ We are offering 20 Microns Ltd ‘s IPO under the new Sebi guidelines through applications supported by out of use sum ‘ ( ASBA ) . The investors will hold to make full up an application signifier with their name, PAN figure and DPID inside informations to any of the five designated Bankss — State Bank of India ( SBI ) , HDFC Bank, ICICI Bank, Corporation Bank and Union Bank — to barricade the application money in a bank history, ” Keynote Corporate Services ‘ vice-chairman, B Madhuprasad, told PTI here today.

The new system will assist retail investors whose IPO application money is frequently blocked for hebdomads even when they are non allotted portions, Madhuprasad said.

The investors would profit because they wo n’t hold to pay anything upfront. So the hard currency wo n’t be required to be paid instantly. Of class, the financess would be blocked with the bank. The clip and costs involved in waiting to acquire the refunds and so crediting them to the history would be eliminated wholly.

This procedure will besides make off with the IPO refund procedure. This will besides shorten the clip between a public issue and its listing, since listing happens merely after refunds are done.

Book Building

About Book Building

Book Building is fundamentally a capital issue procedure used in Initial Public Offer ( IPO ) which aids monetary value and demand find. It is a procedure used for marketing a public offer of equity portions of a company. It is a mechanism where, during the period for which the book for the IPO is unfastened, commands are collected from investors at assorted monetary values, which are above or equal to the floor monetary value. The procedure aims at tapping both sweeping and retail investors. The offer/issue monetary value is so determined after the command shutting day of the month based on certain rating standards.

The Procedure:

  • The Issuer who is be aftering an IPO nominates a lead merchandiser banker as a ‘book smuggler ‘ .
  • The Issuer specifies the figure of securities to be issued and the monetary value set for orders.
  • The Issuer besides appoints syndicate members with whom orders can be placed by the investors.
  • Investors place their order with a mob member who inputs the orders into the ‘electronic book ‘ . This procedure is called ‘bidding ‘ and is similar to open auction.
  • A Book should stay unfastened for a lower limit of 5 yearss.
  • Commands can non be entered less than the floor monetary value.
  • Commands can be revised by the bidder before the issue closes.
  • On the stopping point of the book edifice period the ‘book smuggler evaluates the commands on the footing of the rating standards which may include –
  • Monetary value Aggression
  • Investor quality
  • Earliness of commands, etc.
  • The book smuggler and the company conclude the concluding monetary value at which it is willing to publish the stock and allotment of securities.
  • By and large, the figure of portions are fixed, the issue size gets frozen based on the monetary value per portion discovered through the book edifice procedure.
  • Allotment of securities is made to the successful bidders.
  • Book Building is a good construct and represents a capital market which is in the procedure of maturating.

Executive Summary

When a concern entity needs money the general class of action that it follows is that it goes to the bank. However Bankss may non be ready to supply immense finance for a long clip particularly if the returns are non fixed. The best manner to raise money is through offer of portions. The securities which the companies issue for the first clip to the populace and other fiscal establishments either after incorporation or on transition from private to public company is called “ INITIAL PUBLIC OFFER ” or “ IPO ” . Raising equity gives boost to economical development of the state.

Raising money through IPO is a really complex procedure. It requires analysis and execution of assorted commercial Torahs applicable to IPO-Prospectus. These Torahs are Companies Act, Income Tax Act, FEMA, Securities Contract Act and SEBI Guidelines on “ Disclosure and Investor Protection ” . It is besides necessary to implement handbills from clip to clip by SEBI. The debut of SEBI attracted Foreign Institutional Investors to put money in stock market in India. It has besides helped Indian Companies to offer securities in most scientific method to Indian and Foreign investors

Therefore to understand this complex topic, I decided to set about surveies by this Project Report.

The basic aim of my survey on IPO is chiefly as under-

  • To analyse and measure the complex IPO procedure
  • To analyze and integrate the legal demands of an IPO
  • SEBI Norms and Guidelines
  • Assorted facets of IPO like cost, Involvement of mediators, pricing of an IPO.
  • Pricing of an issue through the Book-Building Method
  • Analysis of the Biocon IPO is the bosom of the undertaking.
  • I have included the prospectus of the latest IPO-TATA Consultancy Services in a compact signifier. I have given prospectus to explicate pertinence of assorted Torahs and guidelines.

The restrictions with this study are as under-

  • I have excluded guidelines and processs associating to ADR/GDR to raise money by publishing securities abroad.
  • I have besides excluded processs associating to naming securities in Foreign Stock Exchange
  • I have excluded proviso associating to the stock invest option in the IPO-Application signifier.
  • If the company is doing IPO merely to acquire securities listed on Stock Exchange and do disinvestment boosters, so the money will non come to company and pricing method followed will besides be different.
  • I have non covered how the IPO procedure is carried out in international markets.


The Financial Market is an formless set of participants who come together to merchandise in fiscal assets.

Fiscal Markets in any economic system that acts as a conduit between the organisations who need financess and the investors who wish to put their money into profitable chance. Therefore, it helps establishments and organisations that need money to hold an entree to it and on the other manus, it helps the populace in general to gain nest eggs.

Therefore they perform the important map of conveying together the entries who are either financially scarce or who are financially slush. This helps by and large in a smoother economic operation in the sense that economic resources go to the existent productive intents. In modern economic systems Stock Exchanges are the epicentre of the fiscal activities in any economic system as this is the topographic point where existent trading in securities takes topographic point.

Modern twenty-four hours Stock Exchanges are most of the centres to merchandise in the bing fiscal assets. In this regard, they have come a long manner in the sense that these yearss, they act as a platform to establish new securities every bit good every bit act as most reliable and existent clip index of the general economic sentiment.

The zone of activities in the capital market is dependent partially on the nest eggs and investing in the economic system and partially on the public presentation of the industry and economic system in general. In other words capital market constitutes the channel through which the capital resources generated in the society and made available for economic development of the state.

As such, Financial Markets are functionally classified as holding two parts, viz. ,

  1. The Primary Market
  2. The Secondary Market

Primary Market comprises of the new securities which are offered to the populace by new companies. It is the mechanism through which the resources of the community are mobilized and invested in assorted types of industrial securities. Whenever a new company wants to come in the market it has to foremost come in the primary market.

Secondary Market comprises of farther issues which are floated by the bing companies to heighten their liquidness place. Once the new issues are floated and subscribed by the public so these are traded in the secondary market. It provides easy liquidness, transferability and uninterrupted monetary value formation of securities to enable investors to purchase and sell them with easiness. The volume of activity in the Secondary Market is much higher compared to the Primary Market


When a concern entity needs money the general class of action that it follows is that it goes to the bank. However Bankss may non be ready to supply immense finance for a long clip particularly if the returns are non fixed. The best manner to raise money is through offer of portions and for this: Primary Market is the reply

The Primary Market trades with the new securities which were antecedently non tradeable to the populace. The chief map is to ease the transportation of resources from rescuers to entrepreneurs seeking to set up or to spread out and diversify bing events. The mobilisation of financess through the Primary Market is adopted by the province authorities and corporate sector. In other words the Primary Market is an built-in portion of the capital market of a state and together with the securities market. The development of security every bit good as the range for higher productive capacity and societal public assistance depends upon the efficiency of the Primary Market.


Indian capital market was initiated with set uping the Bombay stock exchange in the twelvemonth that clip the chief map of stock exchange was to supply topographic point for trading in the stocks. Now the exchange has completed more than 25 old ages. It has undergone several alterations.

Initially the IPO was called ‘New Issue ‘ and the issues in the Primary Market were controlled by CCI ( Controller of capital issue ) . It was working as a section of MOF ( ministry of finance ) . There were really few issues every twelvemonth. CCI was extremely conservative and barely allowed any premium issues. Besides, the regulative model was unequal to command several issues associating to Primary Market. Therefore, in the twelvemonth 1992 it was abolished.

SEBI has come up with the guidelines for revelations and investors protection. SEBI has framed regulations for assorted mediators like Merchant Bankers, Underwriters, Brokers, Bankers, Registrars and Transfer Agents, Depositories, Stock Exchanges etc. These regulations are on the line of similar regulations in western universe. This has attracted foreign institutional and single investors to put money in India. This has resulted in exponential growing of Capital Market in this last decennary.

Popularizing THE New ISSUE.

Late Shri, Dhirubhai Ambani can be considered as ‘Bhishmapita ‘ of new issues, though ab initio he besides had to fight to acquire endorsers but he ever used advanced ides for marketing IPOs. It is said that investor ne’er lost money in his pricing methods. There are several incidences of the common adult male participated in his issues, got allotment, sold portions and created fabulous wealth for themselves. As on 31-12-2003, Reliance Group has more than 3.5 million shareholders..


  • To raise financess for funding capital outgo needs like enlargement variegation etc.
  • To finance increased working capital demand
  • As an issue path for bing investors
  • For debt funding.


  • Stock holder Diversification As a company grows and becomes more valuable, its laminitiss frequently have most of its wealth tied up in the company. By selling some of their stock in a populace offer, the laminitiss can diversify their retentions and thereby cut down slightly the hazard of their personal portfolios.
  • Easier to raise new capital
  • If a in private held company wants to raise capital a sale of a new stock, it must either travel to its bing stockholders or store around for other investors. This can frequently be a hard and sometimes impossible procedure. By traveling public it becomes easier to happen new investors for the concern.

  • Enhances liquidness
  • The sock of a closely held house is non liquid. If one of the holders wants to sell some of his portions, it is difficult to happen possible buyers-especially if the amount involved is big. Even if a purchaser is located there is no establishes monetary value at which to finish the dealing. These jobs are easy overcome in a publically owned company

  • Establishes value for the house
  • This can be really utile in pulling cardinal employees with stock options because the underlying stock have a market value and a market for them to be traded that allows for liquidness for them.

  • Image

The repute and visibleness of the company increases. It helps to increase company and personal prestigiousness.


  • Cost of Reporting
  • A publically owned company must register quarterly studies with the Securities and interchange Board of India. These studies can be dearly-won particularly for little houses.

  • Disclosure
  • Management may non wish the thought or describing operating informations, because such informations will so be available to rivals.

  • Self traffics
  • The proprietor ‘s directors of closely held companies have many chances for self-transactions, although legal they may non desire to unwrap to the populace.

  • Inactive market low monetary value

If a house is really little and its and its portions are non traded often, so its stock will non truly be liquid and the market monetary value may non be genuinely representative of the stocks value.


Owning less than 50 % of the portions could take to a loss of control in the direction.

Tendencies IN IPO


Most people label a public offer as a selling event, which it typically is. For the bulk of houses traveling public, they need extra capital to put to death long-range concern theoretical accounts, addition trade name name, to finance possible acquisitions or to take up new undertakings. By change overing to corporate position, a company can ever dunk back into the market and offer extra portions through a rights issue.


Let us hold a expression at the general development of the Primary Markets in the 1890ss. There have been many regulative alterations in the ordinance of primary market in order to salvage investors from deceitful companies. The most path breakage development in the primary market ordinance has been the abolishment of CCI ( Controller of capital issues ) . The purpose was to give the freedom to the companies to make up one’s mind on the pricing of the issue and this was supposed to convey about a self-managing civilization in the fiscal system. But the move was hopelessly misused in the old ages of 1994-1995 and many companies came up with issues at sky-high monetary values and the investors lost to a great extent. That stage took a heavy toll on the investor ‘s sentiment and the consequence was the sum of money raised through IPO mob

1998-2000: Ice ON A HOT STREAK

As the great Indian package narrative played itself out, package stocks led a bull charge on the Bourses. The Primary Market caught up, and issues from the package markets flooded the market. With large Initial public offerings from companies in the ICE ( Information Technology, Communication and Entertainment ) sectors, the mean issue monetary value shot up from Rs.5 crore in 1994-96 to Rs.30 crore. But bit by bit, ballyhoo took over and


There were barely any IPOs and those who ventured, got a tepid response. A down Secondary Market had ensured that the doors for the Primary Market remained closed for the full FY 2001-2002.There were barely any IPOs in FY 2001-2002.

2002: Quality ON OFFER.

The Primary Market roar promises to be different. To get down with, the pick of corporate India is line uping up, which ensures quality. In this delicate market, issue pricing remains to be conservative, which could potentially intend listing additions. This could rekindle the involvement of little investors in stocks and pull them back into the capital market. The gustatory sensation of additions from the primary issues is expected to hold a spillover consequence on the secondary market, where ratings today are really attractive.


Even as the secondary market moved into top cogwheel in 2003 the primary market excessively scripted its ain resurgence narrative, buoyed mostly by the Maruti IPO which was oversubscribed six and a half times. In 2003 about all primary issues did good on domestic Bourses after listing, motivating retail investors to flock to IPO ‘s. All IPO ‘s, including Indraprastha Gas and Television Today Network which was oversubscribed 51 times showed the turning appetency for primary issues.

After the phenomenal success of Maruti issue, a figure of companies have approached the capital market and a batch more are waiting for SEBI blessing.

SEBI has taken plenty attention to coerce companies to do relevant revelations for the investor to judge the quality of new issues. Besides, the companies themselves have been careful non to over-price the portions. On the reverse, some of the companies have intentionally under-priced them to allow the issue acquire over-subscribed and to allow the investor portion some of the capital addition after naming. With the attention taken by SEBI and the companies it is improbable that the experience of 1995 will be repeated.

In the fiscal twelvemonth merely ended, 23 companies tapped the primary market and managed to earn less than Rs200bn.

The latest development in the primary market has been the Indian participants thirst for money satiating offshore


Riding high on the market bull, companies are fixing to lap up investor ‘s money through Initial Public Offer ‘s ( IPO ‘s ) . The basically good economic system makes us really positive about the initial public offer market. About 600 companies wish to raise over Rs50,000 Crore, for a assortment of grounds

-public sectorunits for capital ( Power Finance Corporation and National Thermal Power Corporation ) , residuary sale ( CMC and IBP ) , divestment ( ONGC and Gas Authority of India Ltd ) , Bankss for capital ( Central Bank of India and Punjab & A ; Sind Bank ) , for market ratings ( Tata Consultancy Services ) , for venture capital issue ( UTV and Secure Meters ) , and for enlargement ( Biocon and NDTV ) .

Among these Biocon the first Indian Biotech company to come with an IPO was oversubscribed by 33 % and raised every bit much as Rs.315 Crore. Other mega issues included TCS which was oversubscribed 5.46 times and raised Rs.417 Crore. The much anticipated authorities companies ONGC was oversubscribed by 6 times and raised a whooping capital of Rs.1069.49 Crore another authorities company which was a immense success was IPCL which excessively was oversubscribed by 1.18 times raising a capital of Rs.1010.45 Crore. The media company NDTV was oversubscribed 3 times its size.Other IPO ‘s to hit the market this twelvemonth were Shah Petroleum ( 31.78 Crore ) Crew Bos Products ( 12.25 Crore ) Texmaco ( 15.49 Crore ) Vishal Export Overseas ( 27 Crore ) .

A batch of IPO ‘s have been lined up in the approaching months from the populace every bit good as the private sector. The IPO ‘s are estimated to raise Rs25,000-30,000 Crore. The sentiment for IPO ‘s has been bolstered after the authorities came out with just pricing of its interest sale in IPCL.

Among the companies slated to come out with IPO ‘s include: SET India, Shoppers Stop, Central Bank of India, NTPC and Hutchinson Max Telecom.

Pricing OF ISSUE

Accountant Of Capital Issue

During the Controller of Capital Issue ( CCI ) regime the issues were priced by the company and approved by CCI. Generally the CCI was really conservative and barely allowed premium issues.

Arrival of SEBI

After the Arrival of SEBI free market policy is followed for pricing of issue. Merchant Bankers are responsible for warranting the premium. The company was allowed to give future net income projections. A company can publish portions to appliers in the house allotment class at higher monetary value than the monetary value at which securities are offered to public. Further, an eligible company is free to do public/rights publish in any denomination determined by it in conformity with the Companies Act, 1956 and SEBI norms.

Deciding Premium by Bid System

Since twelvemonth 2000 SEBI has changed pricing expression. The boosters can non give future projections and merchandiser banker entirely can non make up one’s mind the pricing of IPO.

At present, 50 % of the IPO is reserved for the sweeping investors and 50 % is for the little investor. The Lead-Manager starts route show in audience with Institutional Investors. Then they call for command at recommended monetary values. Once, commands are received pricing is unfastened for treatment. The average command monetary value is accepted and allotment is done. The lead director has to guarantee full subscription of the full quota. Then the monetary value is declared in the newspapers. The retail investor has to follow this monetary value and submit application with check or demand bill of exchange. This portion of the issue should besides be to the full subscribed. If the issue is non underwritten and subscription received is less than 90 % so the IPO is considered as fail and whatever fund has been received has to refunded. The company looses money it has spent on IPO.



The basic slogan of Book Building is that “ the market knows the best ” . Ever since SEBI allowed companies with no profitableness record to come up with IPO via Book Building path, there has been a good haste of such issues.

What is Book Building?

Book Building is fundamentally a capital issue procedure used in Initial Public Offer ( IPO ) , which aids monetary value and demand find. IT is a procedure used for marketing a public offer of equity portions of a company and is a common pattern in most developed states. Book Building is alleged because the aggregation of commands from investors is entered in a “ book ” . These commands are based on an declarative monetary value scope. The issue monetary value is fixed after the command shutting day of the month.

Persons Involved in the Book-Building Procedure

The chief mediators involved in the Book Building procedure are the company ; Book Running Lead Managers ( BRLM ) and syndicate members who are mediators registered with SEBI and are eligible to move as investment bankers. Syndicate members are appointed by the BRLM.

How is the book built?

A company that is be aftering an initial populace offer appoints a category-I Merchant Banker as a book smuggler. Initially, the company issues a bill of exchange prospectus which does non advert the monetary value, but gives other inside informations about the company with respects to publish size, past history and future programs among other compulsory revelations. After the bill of exchange prospectus is filed with the SEBI, a peculiar period is fixed as the command period and the inside informations of the issue are advertised. The book smuggler builds an order book, that is, collates the commands from assorted investors, which shows the demand for the portions of the company at assorted monetary values. For case, a bidder may cite that he wants 50,000 portions at Rs.500 while another may offer for 25,000 portions at Rs.600. Prospective investors can revise their commands at anytime during the command period that is, the measure of portions or the command monetary value or any of the command options.

Footing of Deciding the Final Monetary value

On closing of the book, the quantum of portions ordered and the several monetary values offered are known. The monetary value find is a map of demand at assorted monetary values, and involves dialogues between those involved in the issue. The book smuggler and the company conclude the pricing and make up one’s mind the allotment to each mob member.

Payment for the portions

The bidder has to pay the maximal command monetary value at the clip of command based on the highest command option of the bidder. The bidder has the option to do different commands like citing a lower monetary value for higher figure of portions or a higher monetary value for lower figure of portions. The mob member may relinquish the payment of command monetary value at the clip of command. In such instances, the issue monetary value may be paid subsequently to the mob member within four yearss of verification of allotment. Where a bidder has been allocated lesser figure of portions than he or she had command for, the extra sum paid on command, if any will be refunded to such bidder.

Advantage of the Book Building procedure versus the Normal IPO selling procedure

Unlike in Book Building, IPO ‘s are normally marketed at a fixed monetary value. Here the demand can non be anticipated by the merchandiser banker and merely after the issue is over the response is known. In book edifice, the demand for the portion is known before the issue closes. The issue may be deferred if the demand is less.

This procedure allows for monetary value and demand find. Besides, the cost of the public issue is reduced and so is the clip taken to finish the full procedure.

Features Fixed Price Process Book Building Process

Pricing Price at which the Security is offered/allotted is known in progress to the investor. Monetary value at which the Security will be offered/allotted is non known in progress to the investor. Merely an declarative monetary value scope is known.

Demand Demand for the securities offered is known merely after the closing of the issue. Demand for the securities offered can be known mundane as the book is built.

Payment Payment if made at the times of subscription wherein refund is given after allotment Payment merely after allotment.

Guidelines for Issues to be made through 100 % Book Building Route

SEBI had issued guidelines in October 1997 for book edifice which were applicable for 100 % of the issue size and for issues above Rs.100 Crore. The guidelines were revised later to cut down the bound to issues of Rs.25 crore to promote the usage of this installation. However, no issuer used this installation. SEBI modified the model for Book

Constructing further in October 1999 to do it more attractive. The modified model does non replace the bing guidelines. The issuer would hold option to publish securities utilizing book constructing installation under the bing model:

  1. The present demand of graphical show of demand at command terminuss to syndicate members every bit good as the investors has been made optional.
  2. The 15 % reserve for single investors offering for up to 10 marketable tonss may be merged with the 10 % fixed monetary value offer.
  3. Allotment for the book built parts shall be made in demat signifier merely.
  4. The issuer may be allowed to unwrap either the issue size or the figure of securities to be offered to the populace.
  5. Extra revelation with regard to the strategy for doing up the shortage in the beginnings of funding and the form of deployment of extra financess shall be made in the offer papers.

Is the procedure followed in India different from abroad?

Unlike international markets, India has a big figure of retail investors who actively participate in IPO ‘s. Internationally, the most active investors are the Common Fundss and Other Institutional Investors. So the full issue is book built. But in India, 25 per cent of the issue has to be offered to the general populace. Here there are two options to the company. Harmonizing to the first option, 25 per cent of the issue has to be sold at a fixed monetary value and 75 per cent is through Book Building. The other option is to divide the 25 per cent on offer to the populace ( little investors ) into a fixed monetary value part of 10 per cent and a reserve in the book built part amounting to 15 per cent of the issue size. The remainder of the book built part is unfastened to any investor.


The cost of public issue is usually between 8 and 12 per centum depending on the size of the issue and on the degree of selling attempts. The of import disbursals incurred for a public issue are as follows:

  • Underwriting disbursals: The underwriting committee is fixed at 2.5 % of the nominal value ( including premium, if any ) of the equity capital being issued to public.
  • Brokerage: Brokerage applicable to all types of public issues of industrial securities are fixed at 1.5 % whether the issue is underwritten or non. The pull offing agents ( if any ) can be paid a maximal wage of 0.5 % of the nominal value of the capital being issued to public.
  • Fees to the Managers to the Issues: The sum sum collectible as fees to the directors to the issue was antecedently capable to certain bounds. Soon, nevertheless, there is no limitation on the fee collectible to the directors of the issue.
  • Fees for Registrars to the Issue: The compensation to he registrars, typically based on a piece rate system, depends on the figure of applications received, figure of allotters, and the figure of unsuccessful appliers.
  • Printing Expenses: These associate to the printing of the prospectus, application signifiers, brouchers, portion certification, allotment/refund letters, envelopes, etc.
  • Postage Expenses: These pertain to the mailing of application signifiers, booklets, and prospectus to investors by ordinary station and the mailing of the allotment/refund letters and portion certifications by registry stations.
  • Ad and Promotion Expenses: These are incurred chiefly towards statutory proclamations, other advertizements, imperativeness conferences, and investor ‘s conferences.
  • Listing Fees: This is the concerned fee collectible to refer stock exchange where the securities are listed. It consists of two constituents: initial listing fees and one-year listing fees.
  • Stamp Duty: This is the responsibility payable on portion certifications issued by the company. As this is the province topic, it tends to change from province to province.


The procedure of IPO is extremely complex and its success is highly of import for the company. In this procedure it is of import that all the mediators should work cohesively and within a model of jurisprudence. Any serious mistake by any intermediary can impact the IPO.

The followers are the of import mediators involved in the process-

Merchant Bankers

Eligibility criteria-SEBI issues an mandate missive to the finance companies, which are eligible to work as merchandiser bankers. The eligibility standards depend on web and substructure of the company. The company should non be engaged in activities that are banned for merchandiser bankers by SEBI. SEBI issues authorization missive valid for 3 old ages and the company has to pay necessary fees. Such merchandiser banker can be appointed as lead director for IPO.

Functions-Merchant banker can work as lead director co lead director investing banker investment banker etc.

Responsibility-lead directors are to the full responsible for the content and rightness of the prospectus. They must guarantee the beginning to the completion of the IPO. Certain guidelines are laid down in subdivision 30 of the SEBI act 1992 on the maximal bounds of the mediators associated with the issue.

The figure of carbon monoxide directors should non transcend the figure of lead directors. There can be merely 1 advisor to the issue. There is no bound on the figure of investment bankers.

Informational Asymmetry-in general merchandiser bankers know the market better than the issuing company. They would work the superior cognition to under monetary value issues. This makes their occupation easier and helps them gain the good will of investors.


All the recognized stock exchange members are called agents and therefore any member of a recognized stock exchange can go a agent to the issue.

The agents can work as agent and investment banker or both. In India normally a agent non merely does his normal broking concern purchasing and merchandising securities for securities firm but besides works as an investment banker.

The agents are cardinal to the success of the issue. The agents appoint sub agents who are in direct contact with the investors.

Investment bankers

The investment banker is the rule participant in the IPO supplying the steadfast with-

Reputation-as the investment banker is lawfully apt and because he has on traveling covering with the clients to whom he sells portions. The investment banker puts his repute on the line.

Experience-the investment banker knows the item of the procedure better than any other participant since publishing portions is one of their primary concern maps. Investment bankers are the 1s who provide proper counsel.

After market support-the investment banker protects investors and therefore makes the offer more attractive. It is of import for the house to hold a clear apprehension with the investment banker precisely how much support he plans to supply if the IPO is non to the full subscribed and consequently his underwriting committee is fixed.

Future services-a good relationship with an investment banker can salvage clip and money in future traffics.

Underwriting involves a committedness from the investment banker to subscribe to the portions of a peculiar company to the extent it is under subscribed by the populace or bing stockholders of the corporate. An investment banker should hold a minimal net worth of 20 hundred thousand and his entire duty at any clip should non transcend 20 times his net worth. A committee is paid to the authors on the issue monetary value for set abouting the hazards of under subscription. The maximal rate of underwriting committee paid is as follows.

Nature of Issue On sum Devolving on Investment bankers On sums subscribed by the populace

Bankers TO THE Issue

Any scheduled bank registered with SEBI can be appointed as the banker to the issue. Several commercial Bankss are working as bankers to the issue. They get fees on sum collected by them.

There are no limitations on the figure of bankers to the issue. The chief map of banker involves aggregation of duly filed application signifiers with money ( cheque/drafts ) maintains a day-to-day study, reassigning the returns to the portion application money collected with the application signifiers to the registrar. The bank provides application signifiers to the investors. They accept punctually filled signifiers with cheque/ bill of exchanges. They prepare aggregation studies and reassign financess and applications to the company/registrar.


Registration with SEBI is compulsory to take on duties as a registrar or portion transportation agent. The registrar provides administrative support to the issue procedure. Each agent is registered with SEBI. Hey have to keep net worth and substructure standards. They have to regenerate their License sporadically. He collects all application from the bank and ensures rapprochement of financess and of application sum and participates in procedure of footing of allocation. If the IPO is oversubscribed they provide computerized plan for allocation. They manage refund orders and allocation letters. They provide the concluding list of allotees to Lead Manager ROC and stock exchange. If the company wants they besides manage post issue IPO maps associating to stockholders registry for the company.


Since the twelvemonth 2000 it ‘s compulsory that all fresh issue of portions must be made merely in the dematerialized format ( DMAT ) . The Depository institute issues alone figure of every IPO or company, when portions are allotted to the company/registrar provides stockholders registry to depositary in electronic signifier. Thus automatically all stockholders get allocation in their DMAT history.


Normally the company for the intent of IPO does this assignment. He is responsible legal conformity of IPO procedure. There are other mediators like Ad Agents etc. but the company governs.

Corporate Social Duty:

Tata and rights of people

“ Corporate Social Responsibility ”

Tata website says’social duty ‘ compositors of Corporate Social Responsibility ‘ in India. But a closer expression shows that there is a crisp contradiction between their statements and their patterns. As the illustrations show, the Taj group is denying the rights of the marginalised communities like Adivasis and fishermen and allowing common belongings resources in the name of touristry development. They talk about preservation, environmental protection and societal duty etc. Their Earth undertaking ( Environment Awareness & A ; Renewal at Taj Hotels ) has received enfranchisement from “ Green Globe ” , an environmental enfranchisement plan for travel and touristry. At the same clip, they are go againsting bing statute laws and ordinances which are meant to protect the delicate environment and the involvements of the communities populating at that place. They use CSR to deviate the attending from existent and serious issues. Taj is besides foregrounding their charity to act upon determination shapers in order to avoid ordinance and addition legitimacy. The present treatments on CSR do non turn to the built-in jobs associated with the market and economic liberalization, such as over-consumption, the increasing divide between rich and hapless, and the lasting harm to the environment and ecosystems our hereafter coevalss depend on. However, corporate power or CSR are non a lever for societal alteration. Rather, the roll uping corporate power is one of the major obstructions to accomplish this. Being voluntary, Corporate.


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